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B2B Marketing Specialist

2 months ago

Oak Brook, Illinois, United States Let's Pave Full time
Job Overview

The B2B Marketing Coordinator at Let's Pave plays a crucial role in enhancing our marketing initiatives directed towards business clients. This position is focused on orchestrating and implementing marketing strategies, managing content, and analyzing performance metrics to boost lead generation and elevate brand visibility in the B2B landscape.

Key Responsibilities:

1. Campaign Management:

• Assist in the strategizing and execution of B2B marketing campaigns, which may include email outreach, content development, webinars, and industry events.

• Collaborate with internal departments and external partners to ensure campaigns are delivered effectively and on schedule.

• Monitor and evaluate campaign performance, providing actionable insights for continuous improvement.

2. Content Development:

• Contribute to the creation of B2B-centric content, such as white papers, case studies, blog articles, and presentations.

• Ensure all produced content aligns with the company’s branding and is tailored to resonate with the target business audience.

• Oversee the distribution of content across various platforms, including the company website, social media, and email communications.

3. Lead Generation:

• Aid in the formulation and execution of lead generation tactics, utilizing landing pages, forms, and effective calls-to-action.

• Manage the lead capture and nurturing process through email marketing, CRM systems, and automation tools.

• Work closely with the sales team to facilitate a smooth transition of leads for follow-up.

4. Event Coordination:

• Organize and assist in the execution of B2B events, including trade shows and webinars.

• Handle logistical aspects of events, such as vendor coordination, registration, and promotional efforts.

• Gather and analyze feedback from attendees to enhance future events.

5. Market Analysis:

• Conduct research to uncover trends, insights, and competitive activities within the B2B sector.

• Compile research findings to support the development of marketing strategies.

• Stay informed on industry news and publications to keep abreast of market dynamics.

6. Digital Marketing:

• Assist in managing the company's B2B social media presence, particularly on platforms like LinkedIn and Twitter.

• Support digital marketing initiatives, including SEO, PPC, and online advertising, to drive traffic and generate leads.

• Utilize analytics tools to assess the effectiveness of digital marketing efforts and recommend enhancements.

7. Sales Support:

• Develop and maintain materials that aid the sales team, such as brochures and product presentations.

• Collaborate with sales personnel to ensure marketing resources effectively support their efforts.

• Help create and manage a content library for the sales team.

8. Administrative Duties:

• Maintain the B2B marketing calendar, ensuring all deadlines and deliverables are adhered to.

• Assist with budget management, invoice processing, and other administrative responsibilities as required.

• Organize and manage B2B marketing assets, including content, images, and videos.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1-3 years of experience in B2B marketing or a similar capacity.

• Strong organizational and project management capabilities.

• Excellent written and verbal communication skills.

• Proficiency in Microsoft Office Suite and familiarity with marketing software/tools.

• Understanding of B2B marketing strategies and channels.

• Ability to work independently and collaboratively in a dynamic environment.

• Experience with CRM systems and marketing automation tools.

• Basic knowledge of graphic design and video editing principles.