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Relationship Manager

3 months ago

New Brunswick, United States MAX Surgical Specialty Management Full time
Job DescriptionJob DescriptionWe are seeking a motivated and dynamic individual to join our marketing team as a Relationship Manager. The ideal candidate will have a strong passion for building relationships, generating referrals, and driving the growth of our practice through strategic outreach efforts. As a Relationship Manager, you will play a pivotal role in expanding our patient base, enhancing the reputation of our practices and nurturing existing referral relationships within the community.

Key Responsibilities:

Referral Relationship Generation:
  • Develop and execute a comprehensive strategy to establish and nurture referral relationships with dentists, physicians, medical professionals, and other relevant targets.
  • Regularly communicate with potential referring partners to foster strong connections and ensure a consistent flow of patient referrals.
  • Identify opportunities to collaborate on seminars, workshops, and events that educate referring partners about our oral surgery services.

Community Engagement:
  • Represent the practices at local community events, health fairs, and professional networking gatherings to increase visibility and create awareness about our services.
  • Establish partnerships with local organizations, schools, and businesses to promote our practices and create a positive impact on the community.

Marketing and Outreach Strategies:
  • Collaborate with the marketing team to create and implement targeted marketing campaigns that highlight our practices’ expertise and value proposition.
  • Utilize social media, email marketing, and other digital platforms to engage with potential patients and referring partners.
Tracking and Analysis:
  • Monitor and analyze the effectiveness of outreach initiatives, referral sources, and marketing campaigns, adjusting strategies as needed to optimize results.
  • Provide regular reports and follow-ups to the surgeons and practice management team, outlining key performance metrics, growth trends, and out-of-office marketing opportunities.
Relationship Management:
  • Foster and maintain strong relationships with referring partners, addressing their needs, concerns, and feedback to ensure a positive and productive collaboration.
  • Act as a liaison between our oral surgery practices and referring partners, facilitating open communication and consistent patient referrals.
Qualifications and Skills:
 
  • Bachelor’s degree in Business, Marketing, Communications, or a related field
  • Proven track record in developing and managing successful sales, business development, or referral relationships within the healthcare or medical industry.
  • Excellent interpersonal and communication skills, both written and verbal.
  • Strong networking abilities and a natural aptitude for building and maintaining professional relationships.
  • Self-motivated and results-oriented with the ability to work independently and as part of a team.
  • Proficiency in utilizing digital marketing tools and platforms.
  • Previous experience in the healthcare field, particularly oral surgery, is a plus.

Weekly Requirements:
  • Plan 
10% = 4 hours per week spent on independent work in planning, analyzing available trends, developing surgeon meeting agendas, and completing role-specific administrative work.
  • Communicate
10% = 4 hours per week spent collaborating with surgeon stakeholders and management support. Review practice performance, confirm and schedule surgeon/practice marketing visits, events, and plans.
  • Execute – In-Field Engagement
80% = 32 hours per week spent in direct external outreach to potential or existing referral partners engaging in a range of activities: office drop-ins, cold calls, scheduled meetings, lunch & learns, social events, continued education dental events, digital comms, collateral delivery, office tours, meet & greets, etc.

** Must have access to a vehicle to perform the duties of the job – Mileage reimbursement provided**

Monthly Requirements:
  • Surgeon 1:1
30-45 min, routine monthly agenda-driven 1:1 interaction with surgeon partners.  Agenda items include a review of prior month performance, a plan for the next 30 days, define tactics and tactic ownership, documentation, and follow-up. Provide proof of referral relationship nurturing, build trust among surgeon and practice staff, and galvanize the partnership objectives.
  • Director 1:1
60 min, routine monthly agenda-driven 1:1 with both parties acting as equal contributors to the agenda.  Agenda items and outcomes will include monthly wins and opportunities, resource needs, roadblocks and strategy development.
  • Operations Team – “ALL HANDS”
60-90 min, routine monthly agenda-driven Operations team meeting.  Agenda items and outcomes will include team building and skill development, departmental performance review, strategy and business updates, market opportunities, challenges, and possible solutions.

 

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