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Director of Digital Marketing

4 months ago

Boca Raton, United States 4Ever Young Full time
Job DescriptionJob DescriptionPurpose:
4Ever Young stands at the intersection of health and beauty through a holistic set of cutting-edge medical aesthetics and wellness treatments offered to thousands of patients around the country. At the forefront of anti-aging, our vitality centers serve patients with advanced treatments like hormone replacement therapy, Botox / dermal fillers, and facials. Our mission is to enhance our patients' wellbeing and confidence. In this era of digital evolution, the role of digital marketing becomes not just a function but a pivotal force in communicating our mission and values.

Enter the Digital Marketing Specialist – not merely a role, but a calling for those passionate about bridging the gap between our innovative services and the digital world. Through strategic planning and digital analytics, you will illuminate the path for our audience to discover the full spectrum of our services, embodying our commitment to excellence, innovation, and patient care.

As a Digital Marketing Specialist at 4Ever Young, you are at the heart of our mission to redefine beauty and wellness. You will play a crucial role in not only elevating our brand but also in enriching the lives of those we touch, through the power of digital engagement and storytelling.

Responsibilities:
Lead digital consumer journey of 4Ever Young:
Digital Media Management:
  • Evaluate and identify new digital partners to provide digital media management to all locations
  • Manage 4Ever Young’s digital media partners to ensure success for our franchisees
  • Compile reporting and analytics to ensure all partners are producing the desired leads, conversions and brand goals
CRM Optimization and Management:
  • Take charge of the 4Ever Young CRM, ensuring it is set up to optimize lead nurture and flow
  • Regularly monitor performance, and implement improvements to enhance user experience and conversion rates
Website Optimization and Management:
  • Take charge of the 4Ever Young website, ensuring it is user-friendly, up-to-date, and optimized for search engines
  • Regularly update website content, monitor performance, and implement improvements to enhance user experience and conversion rates
  • Optimize content for search engines
  • Evaluate and manage any partners brought on to support the 4Ever Young website
Email Marketing:
  • Design and implement direct email marketing campaigns
  • Develop and manage email marketing campaigns, focusing on engagement, retention, and conversion
  • Optimize email content and design, monitor analytics, and refine strategies based on performance metrics
Incorporation of New Digital Touchpoints:
  • Stay ahead of digital marketing trends and explore new touchpoints, such as text messaging, to enhance customer interaction and brand reach.
  • Implement and manage these new channels, ensuring they align with overall marketing strategies and brand voice.
Analytics and Reporting:
  • Analyze and report on the performance of digital media campaigns, providing insights and recommendations for optimization.
  • Use data-driven approaches to refine strategies and maximize ROI.

Franchisee support:
Working with the Director of Marketing, this position will:
Ongoing Support:
  • Become subject matter expert for CRM, website, email, digital marketing and any touchpoints of the digital customer journey in order to field questions, meetings or education on these platforms
  • Lead training and communications for any digitally focused subject
  • Join franchisee support calls when necessary
Grand Opening:
  • Set up all locations with CRM, website, location listing and any other digital tool needed
  • Ensure new locations are set up for success with proven campaigns
  • Implement digital marketing strategies and tactics in a timely manner to impact the crucial first few months of open

Active participant in marketing team:
Collaborate Across Functions:
  • As part of the marketing team, participate in all company-wide initiatives
  • Serve as liaison of Marketing and IT wherever appropriate
  • Participate in franchisee training and support wherever appropriate
Other Requirements:
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Franchise marketing experience preferred.
  • Experience with growth brands preferred.
  • Proven experience in digital media, website management, and email marketing.
  • Strong understanding of SEO, SEM, and web analytics.
  • Experience with CRM and marketing automation tools.
  • Excellent communication and creative skills.
  • Ability to work in a fast-paced, dynamic environment.

 

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