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Associate Director, Omnichannel Strategy and Planning
4 months ago
You will join the North American Business Insights & Operations team as a critical partner to Biogen’s US marketing team. You will be accountable for developing, coordinating execution, and optimizing omnichannel plans for HCPs and patients in support of the Rare Disease franchise.
You will act as a thought leader with the US marketing launch team & agency of record in developing, evolving and pulling through the omnichannel plan to deliver against the brands’ strategic imperatives for growth. We are looking for a leader who thinks broadly across channels and pushes boundaries to optimize experiences for our customers and patients. You will also collaborate with multiple, cross-functional stakeholders to ensure successful design and execution of the omnichannel plan.
What You’ll Do
• Develop HCP and patient omnichannel strategy and customer journeys in partnership with marketing and insights teams.
• Lead the development of cross-channel measurement plans partnering with analytics and insights teams
• Provide best practice feedback on marketing assets to drive optimal performance
• Coordinate implementation across cross-functional teams including marketing, marketing operations and IT
• Leverage learnings from the insights & analytics team to identify opportunities for improvement across journeys
• Design and execute pilots and optimization tests in partnership with Insights & Analytics team
Who You Are
Your intellectual curiosity and passion for driving growth help you thrive in a dynamic and sometimes ambiguous environment. You are an innovator who has an analytical approach and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic-thinking and problem-solving skills to deliver impact and achieve business goals in a customer-centric and value-driven way.
Required Skills
• Minimum of 5 years of multichannel/omnichannel marketing strategy, campaign planning, and campaign execution experience
• Pharma/Biotech digital marketing experience (rare disease experience a plus)
• Creative/marketing agency experience a plus
• Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence
• Deep understanding of omnichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps and digital sales aids
• Experience designing omnichannel customer engagement strategies grounded in understanding of customer journeys
• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize value of marketing investment
Education
• BA/BS required
• MBA preferred
Additional Information
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
