Customer Messaging Coordinator

1 month ago


Addison, United States Nothing Bundt Franchising LLC Full time
Job DescriptionJob Description

Position Summary:
The Customer Messaging Coordinator will work on the Customer Messaging and Community team to optimize and elevate messaging channels including email, SMS, and push notifications.

Accountabilities/Duties:

  • Build national and local bakery emails, customer lifecycle and loyalty journeys, and triggered campaigns
  • Build and schedule SMS and push notifications
  • Provide recommendations to optimize engagement, conversion, and retention KPIs, as well as promote subscriber list growth and health
  • Collaborate with key stakeholders to drive targeted messaging, align marketing calendars, and refine creative assets to achieve business goals
  • Communicate weekly, monthly, quarterly, and annual channel performance
  • Monitor industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM, GDPR, TCPA, etc.

Core Values/Leadership Competencies:

Servant’s Heart

  • Developer of people
  • Vision casting
  • Lead by example

Spirit of a Champion

  • Exhibits extreme ownership – 100/0 Mentality – 100% responsibility and zero excuses
  • Excellence driven, desires feedback and improvement
  • Sound judgement

Genuine Connections

  • Intensely collaborative
  • Professional with the ability to influence at all levels
  • Communicates often and openly

Skills and Abilities:

  • Expertise in cross-channel communication best practices and international messaging laws
  • Ability to pull reports and provide actionable insights to drive business goals
  • Must have strong attention to detail, a positive attitude, and the ability to be flexible
  • Must possess strong problem-solving skills, a sense of accountability, and a commitment to quality
  • Ability to manage time effectively, understand directions and work independently
  • Must demonstrate passion to learn, grow, and excel

Education/Certifications and Work Experience Requirements

  • 1-3 years experience in the email marketing and/or mobile marketing industry desired
  • SMS/mobile marketing experience using Attentive, Twillio, MobileConnect, or Airship
  • Email deployment experience on Salesforce Marketing Cloud, Braze, Cordial, Zeta, or other enterprise level email service provider
  • Experience with BI tools like Looker, Tableau, Power BI, etc. , preferred not required
  • Intermediate expertise in Excel and PowerPoint, preferred not required
  • Intermediate expertise in HTML/CSS and troubleshooting code, preferred not required
  • Knowledge of Ampscript, Liquid, or SQL, preferred not required
  • Knowledge of Google Analytics, preferred not required


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