Customer Messaging Coordinator
1 month ago
Position Summary:
The Customer Messaging Coordinator will work on the Customer Messaging and Community team to optimize and elevate messaging channels including email, SMS, and push notifications.
Accountabilities/Duties:
- Build national and local bakery emails, customer lifecycle and loyalty journeys, and triggered campaigns
- Build and schedule SMS and push notifications
- Provide recommendations to optimize engagement, conversion, and retention KPIs, as well as promote subscriber list growth and health
- Collaborate with key stakeholders to drive targeted messaging, align marketing calendars, and refine creative assets to achieve business goals
- Communicate weekly, monthly, quarterly, and annual channel performance
- Monitor industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM, GDPR, TCPA, etc.
Core Values/Leadership Competencies:
Servant’s Heart
- Developer of people
- Vision casting
- Lead by example
Spirit of a Champion
- Exhibits extreme ownership – 100/0 Mentality – 100% responsibility and zero excuses
- Excellence driven, desires feedback and improvement
- Sound judgement
Genuine Connections
- Intensely collaborative
- Professional with the ability to influence at all levels
- Communicates often and openly
Skills and Abilities:
- Expertise in cross-channel communication best practices and international messaging laws
- Ability to pull reports and provide actionable insights to drive business goals
- Must have strong attention to detail, a positive attitude, and the ability to be flexible
- Must possess strong problem-solving skills, a sense of accountability, and a commitment to quality
- Ability to manage time effectively, understand directions and work independently
- Must demonstrate passion to learn, grow, and excel
Education/Certifications and Work Experience Requirements
- 1-3 years experience in the email marketing and/or mobile marketing industry desired
- SMS/mobile marketing experience using Attentive, Twillio, MobileConnect, or Airship
- Email deployment experience on Salesforce Marketing Cloud, Braze, Cordial, Zeta, or other enterprise level email service provider
- Experience with BI tools like Looker, Tableau, Power BI, etc. , preferred not required
- Intermediate expertise in Excel and PowerPoint, preferred not required
- Intermediate expertise in HTML/CSS and troubleshooting code, preferred not required
- Knowledge of Ampscript, Liquid, or SQL, preferred not required
- Knowledge of Google Analytics, preferred not required
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