Paid Social Manager

1 week ago

Charlotte, United States LendingTree Full time
Job DescriptionJob Description

*This role requires in-person attendance at least 3 days a week (ideally Tuesday-Thursday)*

The Manager of Paid Social Marketing is responsible for all aspects of paid social media campaigns including strategy, execution, campaign management and optimization, to ensure that the campaign generates profitable leads.

THE POSITION:

  • Daily management of bids, spend and resulting performance, including lead volumes, revenue, margins, and related performance metrics, to ensure accomplishment of performance goals in alignment with stated objectives.
  • Analyze data to make informed decisions and build automated processes around bids, ads, and landing page optimization.
  • Understand our data structures and how data ties between internal and external systems.
  • Ownership of the structure, tactical direction, optimization, spend, and P&L of specific campaigns in the online lead aggregation space.
  • Speak to performance for respective products on weekly calls, monthly meetings and quarterly business reviews.
  • Ongoing account optimization, including structure & creative improvements.
  • Report on and communicate about innovative test ideas and results within the marketing and product teams.
  • Work with the creative team to brainstorm new concepts using platform knowledge and present creative learnings from campaigns.

QUALIFICATIONS:

  • Bachelor's degree
  • 3-5 years of managing and scaling paid social campaigns
  • Experience in direct-response advertising is mandatory; knowledge of advertising for financial services preferred
  • Experience running target-ROAS campaigns on Meta and TikTok. Additional platform knowledge of LinkedIn, Pinterest, and/or Reddit is bonus
  • Ability to adjust to and anticipate changes in the company's strategic focus and changing market conditions
  • Proven track record of testing creative strategies
  • A team player who will effectively collaborate and communicate with multiple teams
  • Strong analytical, qualitative, communication and critical thinking skills
  • Bonus if you have:
    • Experience working with financial services clients
    • Proven track record of winning creative strategies for video ads specifically
    • Extensive knowledge of pixel/event tagging and conversions API implementation
    • Experience working with influencers and user-generated content

COMPANY

LendingTree is the nation's largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know:

  • We're a publicly-traded company (TREE).
  • We've welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
  • We've built the LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.
  • We still make funny commercials.

CULTURE

We're a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We're collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you'll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work), and we're pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, "Get Stuff Done").

Come work with us

  • Incentive compensation:
    • Eligible for annual performance bonus
  • Benefits:
    • Medical, dental, and vision insurance

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

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