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Google Marketing Specialist
4 months ago
Digi Solutions is committed to becoming the premier digital marketing firm in the United States as defined by our quality and service. Our mission, as a boutique marketing firm, is to help businesses grow both exponentially and sustainably through developing partnerships based on consultative conversations. To help us actualize our vision and carry out our mission, we are seeking a talented Google Marketing Expert to join our dynamic team. This individual will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services through Google platforms.
Key Responsibilities
- Develop and execute effective Google Ads campaigns across search, display, and video networks.
- Optimize campaigns to achieve the highest possible ROI, focusing on key performance indicators (KPIs) such as cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- Conduct keyword research, ad copywriting, and A/B testing to improve ad performance.
- Analyze campaign performance data and generate reports with actionable insights.
- Stay up-to-date with the latest trends and best practices in Google advertising and digital marketing.
- Collaborate with the marketing team to align Google Ads strategies with overall marketing goals.
- Manage and optimize Google Analytics to track and measure website and campaign performance.
- Implement and manage Google Tag Manager for effective tracking and reporting.
- Utilize Google Merchant Center and Vehicle Listing Ads for effective product and service promotion.
- Coordinate with graphic designers to create compelling visual ads.
- Develop and manage the budget for Google Ads campaigns, ensuring efficient use of resources.
Requirements
- Proven experience as a Google Marketing Expert or similar role.
- In-depth knowledge of Google Ads (formerly Google AdWords), Google Analytics, and Google Tag Manager.
- Proficiency in Google Merchant Center and Vehicle Listing Ads.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent understanding of digital marketing concepts and best practices.
- Proficiency in keyword research and bid management.
- Experience with A/B testing and performance optimization.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a team.
- Google Ads certification is a plus.
Preferred Qualifications
- A Bachelor’s degree or higher in Marketing, Business, Computer Science, or a related field.
- Experience in digital marketing and advertising.
- Familiarity with other digital marketing tools and platforms such as Facebook Ads, LinkedIn Ads, and SEO.
- Understanding of HTML, CSS, and other web technologies.
- Creative thinking and problem-solving skills.
Salary and Benefits
- Starting salary at $31,200 with incredible growth opportunities.
- Competitive performance-based bonuses.
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- A dynamic and supportive work environment.
Digi Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
