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Digital Marketing Specialist

2 months ago

Fountain Valley, California, United States MemorialCare Health System Full time
Job Summary

We are seeking a highly skilled Digital Marketing Growth & Acquisition Specialist to join our team at MemorialCare Health System. This role is responsible for executing and reporting on digital growth and patient acquisition plans and programs, including SEO, online directories, and online reputation management.

Key Responsibilities
  • SEO Program Support:
    • Assist in the development and execution of SEO strategies to improve organic search rankings and increase website traffic.
    • Conduct keyword research, on-page optimization, and content analysis to enhance search engine visibility.
    • Monitor and report on SEO performance, providing insights and recommendations for improvement.
  • Directory Management:
    • Ensure all appropriate MemorialCare facilities and providers online listings are accurate and consistently updated.
    • Manage and optimize online business listings on platforms such as Yelp, HealthGrades, Google Business, and other relevant lead generation directories.
    • Ensure consistency of business information across all directories, including hours, services, and contact details.
    • Work with cross-functional teams to update and enhance directory content as needed.
  • Lead Generation:
    • Implement strategies to drive lead generation through online directories, phone calls, and other platforms.
    • Track and analyze lead performance, providing regular reports on key metrics.
    • Collaborate with the marketing team to create and execute campaigns that maximize lead conversion.
  • Online Reputation Management:
    • Monitor and manage the company's online reputation across all platforms, including review sites and social media.
    • Respond to customer reviews in a timely and professional manner, addressing both positive and negative feedback.
    • Develop and implement strategies to encourage positive reviews and improve overall ratings.
  • Project Management:
    • Track projects across entire Digital Marketing team and own status within project management tools to ensure milestones and deadlines are met.
  • Analytics and Reporting:
    • Regularly analyze and report on the effectiveness of SEO, lead generation, patient app, and reputation management efforts.
    • Provide actionable insights to optimize performance and drive continuous improvement.
    • Stay up-to-date with industry trends and best practices to ensure the company remains competitive.
Requirements
  • Qualifications/Work Experience:
    • 2+ years of experience in digital marketing, with a focus on SEO, SEM, online directories, and reputation management.
    • Previous experience or passion for Healthcare (preferred but not required).
    • Strong understanding of SEO principles and best practices.
    • Experience managing online business directories and platforms such as Yelp, HealthGrades, Google Business Listings, etc.
    • Excellent communication and interpersonal skills, with the ability to interact effectively with customers and team members.
    • Proficient in using analytics tools such as Google Analytics (GA4), Adobe Analytics, SEMrush, Ahrefs, or similar.
    • Ability to work independently and manage multiple projects simultaneously.
    • Strong analytical skills with ability to extract insights and create reports with attention to detail.
    • Strong project management skills, including the ability to work successfully with multiple internal and external teams and adapt to changing dynamics.
    • Experience in Project Management tools such as Asana and Trello.
    • Excellent writing, presentation, research, and relationship management skills, with ability to articulate creative and technical concepts.
    • Demonstrated ability to work in a results-oriented environment.
    • Strong time management skills and detail-oriented.
  • Education/Licensure/Certification:
    • Bachelor's degree in Marketing, Communications, Business, or a related field.