Head of Marketing

4 weeks ago

San Francisco, United States Obviously AI Full time
Job DescriptionJob Description

Data Science problems are everywhere, but the talent is not. At Obviously AI, our vision is to turn every company into an AI company. We do this by providing businesses with access to world class, on-demand data science talent that helps them solve real business problems. On the back end, we empower data scientists with a set of internal groundbreaking tools to help them deliver results in minutes, not months.

We’re a small, scrappy group of people with a strong bent toward failing fast, bias for action and attention to detail. We’re focused on doing the best work of our lives and believe in having a healthy separation of work and play. We keep working hours flexible and are building a hybrid team with most of us located in San Francisco, CA and others working remotely around the world.

Obviously AI is backed by some of the top venture capital firms in the US, and you’ll be on the ground floor of a fast-growing company with a big mission.

About You

Are you a master of metrics, a wizard of optimization, and a connoisseur of conversion? Do you love to experiment, iterate, and test your way to success?

As a Head of Marketing at Obviously AI, you will be on the ground floor of an incredible opportunity to pair your creativity and analytical mind to drive growth across channels like paid search, visual ads, content marketing, social, email and more. You will work closely with the CEO and sales team to develop and execute campaigns that engage and convert our target audience.

You will have no shortage of creative freedom and marketing resources like content writers, designers, etc. at your disposal.

Our ideal candidate for this role is someone who really wants to get their hands dirty in a small, scrappy team. You should be excited about the idea of solving different challenges everyday, specially ones where you have to communicate a complex product in a simple way to end users. You'll report directly to the founders, you'll be a key proponent of Obviously AI’s early success and have the equity (aka. "skin in the game") to make it worthwhile.

Here are some other qualities we’re looking for in a perfect hire:

  • You are not afraid of failure.
  • You can think out of the box and try new things that have never been done before.
  • You are a clear and creative thinker with excellent written and verbal communication skills.
  • You can creatively articulate complicated concepts in layman terms.
  • You are comfortable with continuously churning new ideas, copy and messaging.
  • You have the analytical skills to build a marketing strategy, measure outcomes and a/b test your assumptions.
  • You love machine learning and data science, and are always up to speed with the latest developments in the space.
  • You possess the personality to easily connect and become familiar with new people.
  • You work collaboratively but autonomously: asking for what you need, but not expecting micromanagement.
  • You like processes and want to help build it, but you're also OK with the "organized chaos" of a small team.
  • You're excited to build a career at an energetic startup, with an eagerness to learn and develop your skill set across a wide range of activities.
  • You're comfortable communicating new ideas and experimenting without fear of failure.
  • You're able to pick up new skills quickly, and adapt well to feedback on your work.

Responsibilities

  • Continuously churn out new messaging ideas and marketing campaigns that drive user acquisition and revenue growth.
  • Develop and implement A/B test to rapidly validate your ideas by running ads, social campaigns, email campaigns and optimizing landing pages.
  • Build detailed analytics and user workflow pipelines via Google Analytics, Mixpanel, Hotjar, etc. to analyze and improve performance of your campaigns.
  • Collaborate with contract workers like content writers, designers, etc. to create compelling conversion-focused marketing assets that engage and inspire our audience.
  • Creatively come up with new growth opportunities and explore unconventional ways to grow top of the funnel, including but not limited to, trying new channels.
  • Track and report on key performance metrics, providing insights and recommendations for ongoing optimization and improvement.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4+ years of experience in marketing, with a proven track record of driving measurable results.
  • Strong analytical and data-driven mindset, with experience using tools such as Google Analytics, Mixpanel, Amplitude, Hotjar, etc.
  • Strong experience with running paid ads on Google Search, Google Display, Twitter and Linkedin Ads.
  • Strong experience managing or working with contract workers across different time zones.
  • Strong experience creating concise, clear briefs for writers, designers, and other team members.
  • Experience with A/B testing, conversion rate optimization, and other growth-focused tactics.
  • Strong written and verbal communication skills, with the ability to articulate complex ideas in a clear and concise manner.
  • Familiarity with marketing automation tools such as Hubspot, Marketo, Zapier, etc.
  • Excellent communication and presentation skills
  • Ability to easily explain complex ideas in simple layman language (Important)
  • Ability to think spontaneously on the spot.
  • Great proficiency in English and ability to start and engage conversations.
  • An autonomous, independent, and collaborative work ethic and style.

Optional Requirements

  • Experience working with small (Series A to Series C) startups.
  • Experience working on a data science or AI product.
  • Experience working on a self-serve, product-led SaaS product.

Benefits

  • Health Care Plan
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Work Equipment
  • Stock Option Plan
  • Training & Development

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