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Digital Marketing Specialist

3 months ago

Murphy, United States beem®️ Light Sauna Full time
Job DescriptionJob Description

Job Title: Digital Marketing Specialist - Franchise Development (Entry Level)

Location: Huntersville, NC

FLSA Classification/Status: Full-Time, Non-Exempt 

Reporting to: Reporting directly to the VP of Franchise Development

Company Overview

Headquartered in Huntersville, NC, beem® Light Sauna is the destination for holistic science-backed light therapies. The brand provides infrared, red-light, and chromotherapy services, to address various mental and physical health factors. Beem® Light Sauna aims to brighten communities nationwide and help its members live a more radiant life through light therapy. Our core values, represented by "LIGHT" (Love, Integrity, Gratitude, Health, & Tenacity), drive our purpose.

This role presents an opportunity to join a growing company in the dynamic health, wellness, and fitness industry, offering significant avenues for professional growth and advancement. You will play a pivotal role in expanding the beem® Light Sauna franchise network, directly contributing to our brand's success. This position is ideal for a driven, results-oriented professional who thrives in a fast-paced environment and is passionate about strategic business expansion through recruitment. If you're ready to embrace this challenge and grow alongside us, we eagerly invite you to apply.

Who We are Looking For?

We are seeking a dynamic Digital Marketing Specialist to collaborate closely with our marketing department, devising innovative strategies to raise awareness about beem®️ Light Sauna and attract potential new members to our studios. This role involves analyzing market trends, identifying target demographics, and crafting digital advertising campaigns. The Digital Marketing Specialist will focus on optimizing campaigns through paid social and paid search (PPC) channels, while also exploring new platforms for lead generation.

What You Will Work On?

  • Design and optimize digital advertisements to enhance membership prospects for beem®️ Light Sauna.

  • Identify ideal market segments, channels, and placements before launching campaigns.

  • Develop campaign timelines, content strategies, and creative approaches to boost lead generation.

  • Execute campaigns efficiently, within budget, and on schedule.

  • Monitor campaign impact and progress across various outlets, generating reports to evaluate success metrics and share insights with Franchise owners.

  • Stay updated on market insights, advertising trends, and digital marketing strategies to enhance marketing tactics.
  • Optimize landing page content for improved sales conversions and prospect submissions.
  • Create and implement effective email communications for lead nurturing and re-engagement campaigns.

What You Bring to the  beem® Light Sauna ?

  • Excellent communication and writing skills.
  • Proficiency in campaign management, advertising, and lead generation.
  • Strong collaborative work ethic with initiative.
  • Bachelor's degree in Marketing, Communications, Advertising, or related field preferred.
  • Demonstrated experience in campaign management, demand generation, direct marketing, and digital marketing.
  • Success in managing multiple digital resources in a dynamic environment.
  • Ability to maintain and communicate goals and results across various marketing channels.
  • Strong analytical skills with the ability to test, measure, and optimize campaigns.
  • Strategic thinking coupled with hands-on implementation capabilities.

Why You Should Join the beem® Light Sauna?

Some of the ways  beem® Light Sauna values our team members:

  • Adult Work Environment: Work in-office four days a week and remotely one day a week. Flex for personal appointments as needed.  Simply get your personal and work things done.
  • Casual yet Professional Dress Code: Enjoy a comfortable yet polished attire. 
  • Unlimited Paid Time Off (PTO): Take the time you need to recharge and relax. 
  • Nine Paid Company-Observed Holidays: Celebrate with time off on company holidays. 
  • Medical Benefits: Company covers 70% of employees' medical insurance premiums (excluding spouse and/or children). 
  • Flexible Spending Accounts (FSA): Access medical and dependent care FSAs. 
  • Paid Parental Leave: Available after six months, receive up to 10 days of paid leave within 12 months following childbirth. 
  • 401K Matching: Benefit from a 100% match for 3% of your contribution and 50% match for 5% of your contribution. 
  • Continuous Professional Development: Access resources to achieve your career goals. 
  • Mental Health Benefits: Access mental health support through ADP.

Eligibility: All benefits listed apply to eligible regular full-time employees after successfully completing a three-month probationary period.

beem® Light Sauna does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. As an Equal Opportunity Employer, we recognize our responsibility to embrace and promote diversity, equity and inclusion (“DEI”) throughout all aspects of our company culture.

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