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Digital Marketing Specialist

3 months ago

Murphy, United States Safeguard Medical Full time
Job DescriptionJob DescriptionDescription:


Job Summary

The Digital Marketing Specialist is responsible for assisting the Sr Digital Marketing Strategy Manager in executing all aspects of the global digital marketing strategy. This individual will serve as the expert in social media marketing- content production & publication, community management & engagement, and KPI reporting. This individual also needs some experience/understanding in other digital marketing channels- web (SEO, landing pages builds, content management, etc.), email marketing and an understanding of email automation. These efforts will be executed to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote awareness of the Safeguard Medical Brand. This role will work onsite in our Huntersville HQ.


Essential Job Functions

  • Development, curation, and deployment of compelling online content (social, blog, email) to attract, engage, and retain visitors to SafeguardMedical.com and promote product sales
  • Manage social media communities, including responsive engagements with our profiles & active engagement within our customer communities
  • Establish relationships with influencers, bloggers, and other members of the digital communities within our market segments to promote the Safeguard Medical Brand
  • Build regular social media & digital marketing reporting with actionable results
  • Assist Sr Manager in maintaining company websites; utilizing search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to website
  • Assist Sr Manager in the implementation and management of email marketing campaigns & customer communications
  • Identify insights from competitor research, online statistics, marketplace trends, and best practices to optimize online marketing performance and budget
  • As a member of the Creative Services Marketing team, contribute to project and department milestones/goals outside of specific areas of responsibility


Requirements:

Qualifications

  • Bachelor’s degree in marketing, communications, or a related field
  • At least 1 year proven experiencing designing, executing and measuring all types of digital campaigns
  • At least 1 year of proven experience in marketing/advertising products
  • Experience designing, delivering and analyzing successful social media campaigns
  • Proficient experience with the following: Microsoft Office (Word, Powerpoint, Outlook, Excel), Facebook business, Instagram business, social media publishing & analysis tools, Canva/Adobe Express or another kind of quick content creation tool
  • Some experience with: web CMS like Wordpress, email marketing tools like ActiveCampaign, SEO tools

Competencies

  • Passion for life-saving efforts and technologies
  • Passion for digital content and B2B & B2C marketing
  • Motivated with a desire to learn
  • Demonstrates ownership and accountability
  • Highly creative and collaborative
  • Demonstrates the ability to plan, execute, control, and deliver
  • Excellent written and verbal communication skills
  • Influences others effectively
  • Exhibits independence and initiative
  • Strong analytical thinking and seeks critical information
  • Attention to detail
  • Customer focused
  • Innovative
  • Process and project management skills

Physical Requirements

Performing the duties of this job regularly involves sitting, standing, walking, hearing/listening repetitive hand movement, and vision requirements - close vision, adjust focus, color code.


Mental Requirements

This position requires the ability to maintain an appropriate work pace comprehend and follow instructions, exercise logic and reasoning, organize and prioritize, read, compose written communication, communicate verbally, problem solve, make decisions, count and compute, analyze and interpret data, multi-task/re-direct, and experience numerous interruptions. This position requires the ability to maintain the highest standards of professional maturity and emotional intelligence even in difficult or stressful situations.


Work Environment

The noise level in the work environment is usually quiet to moderate.

This job description is not designed to cover an exhaustive list of duties. Other duties may be assigned, and activities may change at any time with or without notice.


Safeguard Medical is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


Safeguard Medical believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.