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Vice President of Marketing
4 months ago
Our exceptional team of experts, industry veterans, and scientists is uniquely equipped to overcome the current challenges of treating these diseases and deliver novel therapeutics to make a meaningful difference for patients.
At Aerovate, we know the diversity of our team’s backgrounds, talents, skills, and experiences not only makes us unique, but makes us stronger. Tenacious in our pursuit to make a difference and helping each other along the way, we know we can achieve better therapies to make a meaningful impact for patients.
Why Aerovate
Aerovate fosters an uplifting environment, collaborative peers, and a passion for learning that translates into making a difference for people with cardiopulmonary disease and their communities.
Aerovate’s culture is one of inclusion, excellence, and respect in every way – for each other, the science, the community, and our mission. Both at work and in the clinic, we are committed to recruiting individuals that exemplify diversity in culture and life experience and are always striving to grow and improve. We recognize the urgency of our efforts, and we accept the challenge to do what’s right for our patients and their communities.
Position Overview:
Aerovate is seeking a dynamic and strategic leader to fill the role of Vice President of Marketing. Reporting directly to the Chief Commercial Officer, the VP of Marketing will play a pivotal role in driving the overall launch strategy as well as the marketing strategy and initiatives to support the commercialization efforts of our novel cardiopulmonary disease therapies. The ideal candidate will have a strong background in commercializing pharmaceuticals with a focus on pharmaceutical marketing, particularly in rare diseases, and a proven track record of successfully launching and promoting products in the healthcare industry. They will also have demonstrated strong leadership skills related to building and developing teams and collaborating with cross functional partners.
Duties and Responsibilities:
- Lead the overall launch planning process: In collaboration with the Market Access, Marketing Operations, Sales, and Medical Affairs teams, develop a comprehensive launch plan in which each function is aligned to an overall corporate vision for the successful launch of our lead asset AV101. Maintain an environment in which patient need, brand success and doing the right thing is the guiding light to our approach.
- Develop and Execute Marketing Strategy: Collaborate with crossfunctional teams to develop comprehensive marketing strategies aligned with business objectives and market dynamics. Core deliverables include the development and execution of a disciplined plan to deliver exceptional results for brand positioning, branding (trade name, brand colors, logo etc), messaging, KOL engagement, professional and patient initiatives (both physical and digital) along with other promotional materials.
- Market Research and Insights: Collaborate with the commercial operations team to conduct market research and analysis to identify market trends, competitive landscape, customer needs, and opportunities. Translate insights into actionable strategies to differentiate Aerovate's products and capture market share.
- Brand Management: Develop and manage the brand identity, messaging, and positioning strategies for Aerovate's products. Ensure brand consistency across all marketing channels and materials.
- Digital and Multichannel Marketing: Drive digital marketing initiatives, including online advertising, social media, email campaigns, and website optimization. Implement multichannel marketing strategies to engage healthcare professionals, patients, and key stakeholders.
- KOL Engagement: Build and maintain relationships with key opinion leaders (KOLs) and advocacy groups within the cardiopulmonary disease space. Leverage KOL insights and endorsements to enhance Aerovate's brand reputation and credibility.
- Marketing Compliance: Ensure all marketing activities and materials comply with regulatory requirements, industry standards, and company policies. Collaborate with legal and regulatory teams to mitigate risks and maintain ethical marketing practices.
- Bachelor's degree in marketing, business administration, life sciences, or related field (advanced degree preferred).
- Minimum of 10 years of progressive experience in pharmaceutical marketing, with at least 5 years in a leadership role.
- Proven track record of successfully launching and commercializing pharmaceutical products, preferably in rare diseases or specialty therapeutics.
- Strong strategic thinking, analytical skills, and business acumen.
- Excellent communication, presentation, and interpersonal skills.
- Ability to build and develop a strong team of talented marketers who are like minded in our pursuit to serve patients, build a successful brand, and collaborate with the cross functional team.
- Ability to lead and inspire cross-functional teams in a fast-paced, dynamic environment.
- Knowledge of healthcare compliance regulations and industry guidelines.
- Competitive salary and performance-based incentives.
- Comprehensive benefits package, including health insurance, retirement plans, and wellness programs.
- Opportunities for professional growth and career development.
- Collaborative and innovative work environment with a focus on making a meaningful impact in patients' lives.
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