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Digital Marketing Manager

3 months ago

Atlanta, United States Azalea Health Innovations Inc Full time
Job DescriptionJob Description

IN SUMMARY...

The Digital Marketing Manager will engage in develop, implement, track and optimize Azalea Health's digital marketing campaigns across all channels, as well as grow awareness of the Azalea Health brand across the industry.

WHAT YOU WILL DO...

  • Plan and execute all web, SEO/SEM, marketing automation, social media and display advertising campaigns
  • Develop and implement content marketing strategy
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

BACKGROUND AND SKILLS YOU WILL BRING...

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Strong understanding of SEO, SEM, Google Analytics, and marketing automation tools. Experience with Salesforce and HubSpot is preferred.
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

SUCCESS LOOKS LIKE...

  • Being aggressive and taking initiative; we trust you to move the needle forward
  • Doing the job; outcomes are just as important as strategy
  • Being adaptable and amenable to meet the changes of a dynamic and evolving industry
  • Demonstrating humility; partnership and collaboration is who we are and how we operate
  • Tapping into your innovative side; conventional is not always correct

HOW WE INVEST IN YOU...

  • Competitive and comprehensive benefits: Coverage options to support the whole person, including full medical, dental, vision, and life insurance
    • Generous employer sponsored subsidy towards employee's medical insurance premiums
    • Azalea Health covers 100% of the premiums for Life AD&D and Long-Term Disability for all eligible full-time employees
  • Balance and flexibility: Simple Paid Time Off (PTO) options. You earn your time, use it as you choose.
  • Economic opportunity: Competitive total rewards package that offers competitive pay and advancement opportunities

Azalea Health's EEO Statement

Azalea Health is an Equal Opportunity Employer committed to creating a diverse and inclusive workforce where our employees excel based on merit, qualifications, knowledge, ability, and job performance. We embrace and encourage our employees' differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and any other characteristics protected by federal, state, and local laws that make our employees unique.