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Need Digital Analytics Implementation Consultant
2 months ago
Title : Digital Analytics Implementation Consultant
Location: Remote
Duration: 12 Months+
Job Description :
Job Description
The Digital Analytics Implementation Consultant is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife Canadian segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The Digital Analytics Implementation Consultant will drive efficiencies across the organization and set best practices for all business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities.
A successful candidate will have experience in multiple subject areas; particularly around analytics technology and digital analytics tagging strategy, and a strong understanding of digital measurement. The implementation consultant will work collaboratively with various stakeholders from digital marketing, optimization, IT and external providers to deliver best in class tagging solution guidance, data integration and digital analytics governance. S/he will devise the standardized tagging methodology that will drive the IT-led architectural decisions required to support the platform and will oversee its implementation to ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology system.
Key Accountabilities:
- Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch) for the new/existing web properties.
- Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
- Collaborate with IT on continuous development work and closely align initiatives on our web properties.
- Develop, customize and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML and CSS.
- Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
- Conducting A/B tests, experience targeting on various web pages to optimize and personalize the user’s web experience through Adobe Target and recommend changes that enable stakeholders to make appropriate strategic decisions.
- Look for the cutting-edge best practice in digital analytics enablement such as the event-driven data layer standardization, Adobe MarTech integration, etc.
Job Requirements (Education, Experience, Knowledge, Skills and Competencies):
- Undergraduate degree in engineering, computer science or IT-related field
- At least 3 years of experience in digital analytics such as Adobe Analytics or google analytics, focusing on measurement of digital performance, data integration and development
- Strong JavaScript, XML, HTML, CSS, and computer programming concepts
- Advanced knowledge of dynamic tagging solutions (Adobe Launch/DTM, Google Tag Manager)
- Hands-on experience in event-driven data layer implementation for Adobe Analytics
- Hands-on experience creating, maintaining SDR implementations
- Adobe Analytics and related Adobe Experience cloud tools expert (Adobe Experience Manager, Target, Audience Manager, RT-CDP, Adobe APIs etc.)
- Self-motivated team player with a strategic mindset
- Strong organizational, communications, and time management skills
