Analyst/Sr Analyst, Digital Analytics and Reporting

**Intro**

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and youll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, youll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board

**Why you'll love this job**

+ ?This job is a member of the Customer Insights organization within the Commercial Division.

+ Drives best-in class digital analytics across aa.com, mobile app, and airport technologies. Works with different digital products and teams to understand business needs and provide data backed insights into customer behavior to improve experience on our digital and airport technology assets. Collaborates with Product Management, Data Engineering, Customer Insights, User Experience and other external stakeholders across AA evangelizing data based decision making, supporting site enhancements, monitoring the website app, and airport technologies for potential issues and analyzing visitor behavior supporting our key OKRs.

**What you'll do**

+ ?Works with different customer technology teams to create health monitoring dashboards and alerts for all products using tools like Adobe Analytics, Azure Databricks, Teradata, Qualtrics, Celebrus and Quantum Metrics

+ Utilizes data to break down issues and identify root causes impacting system health

+ Builds dashboards, ad-hoc reports, and deep dives measuring OKRs

+ Partners with different product teams on identifying and tracking relevant OKRs

+ Helps connect the dots between digital data and data from other sources to drive deeper insights and analysis on customer behavior

+ Works with stakeholders within digital data and data from other sources to drive deeper insights and analysis on customer behavior

+ Works with stakeholders within digital and outside to efficiently track and monitor digital voice of the customer, drive insights and identify areas of opportunity

+ Prepares updates for leadership team and stakeholder teams

+ Works with the optimization team to identify A/B testing opportunities

+ Evangelizes, leads and drives greater adoption of digital analytical tools within digital and outside through training sessions and office hours

+ Shares best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet business needs

+ Works closely with our Data Organization, and Data Engineering (DEAA) partners to drive long-term strategic investments and enhancements to the quality of our data assets.

**All you'll need for success**

**Minimum Qualifications- Education & Prior Job Experience**

+ Bachelors degree in Statistics, Engineering, Data Visualization, Economics, Business Analytics, Mathematics, or related field; or equivalent experience/training

+ Experience in transforming raw data into meaningful information to discern and identify trends from data

+ 3+ years of work experience in an analytical business field such as: Business, Engineering, Mathematics, Economics, Revenue Management, Revenue Analysis, Sales Analytics, Customer Insights, Marketing, Planning, Data Visualization or Scheduling

+ Experience in report and dashboard design and development

**Preferred Qualifications- Education & Prior Job Experience**

+ Experience with Adobe Analytics, Google Analytics or Quantum Metric

+ Experience in report automation

+ Strong interest in data governance

+ Masters in Business Analytics, Data Analytics, Data Visualization, Applied Data Sciences or a related field

**Skills, Licenses & Certifications**

+ Experience with Adobe Analytics, Google Analytics or Quantum Metric

+ Knowledge of database query experience (SQL, SAS, Python, R, Tableau, PowerBI, Excel Macros, Oracle, Cloudera, Impala, Tableau)

+ Ability to develop data insights, develop recommendations and present analysis narrative

+ Knowledge of Microsoft Office software (e.g. Word, Excel, Outlook, PowerPoint)

+ Ability to bring data into the conversation, tailor their analysis output to their audience, and translate stakeholder goals into measurable metrics

+ Ability to be detail-oriented and self-motivated

+ Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision/direction

+ Knowledge of marketing theories and general eCommerce practices

+ Strong analytical and quantitative problem-solving ability

+ Self-starter with passion to create data and insights to help monitor and improve the digital experience at different steps of the customer journeyAbility to prioritize projects and tasksAbility to work cross functionally with partners in both business and technology

**What you'll get**

Feel free to take advantage of all that American Airlines has to offer:

+ Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.

+ Health Benefits: On day one, youll have access to your health, dental, prescription and vision benefits to help you stay well. And thats just the start, we also offer virtual doctor visits, flexible spending accounts and more.

+ Wellness Programs: We want you to be the best version of yourself thats why our wellness programs provide you with all the right tools, resources and support you need.

+ 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.

+ Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

**Feel free to be yourself at American**

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on lifes journey? Feel free to be yourself at American.

EQUAL EMPLOYMENT OPPORTUNITY/ AFFIRMATIVE ACTION POLICY

American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.