Director, Product Marketing

1 month ago

Austin, United States ServiceNow Full time
Job DescriptionJob DescriptionCompany Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

We are seeking an emerging product marketing expert who craves to be part of a great company in a large, fast-growing market segment ($64B TAM). A successful PMM leader must drive cross-functional revenue motions to successfully deliver high-impact results. We index heavily on great messaging and positioning skills and cross-functional partnership. If you are a natural storyteller, and work with a ‘one team, one dream’ mindset you should apply.  

As Product Marketing Director, you will drive the messaging, positioning and GTM strategy for ServiceNow’s Low Code & Intelligent Automation offering. You will work with our product business units and sales teams to drive awareness, articulate strategy, and accelerate growth. You will demonstrate a passion for developing the right customer narrative and experiences across your products and solutions in the form of a product marketing strategy and plan and work cross-functionally to execute the plan successfully.   

The ideal candidate is experienced in enterprise software product marketing and a quick study, able to consume complexity across a vast array of products, market segments, customer segments, geographies, and industries. They can simplify these complexities to be easily learned and understood by GTM and marketing teams for use with our target markets. The ideal candidate is a self-starter who can lead the creation of differentiated messaging and positioning for Creator Workflows across multiple teams. They will be the subject matter expert and voice of the solution. 

What you get to do in this role:

  • Work with fun and talented people that enhance your career and well-being 

  • Drive a new and fast-growing GTM vector for ServiceNow that spans our entire business 

  • Create differentiated positioning and messaging based on your market understanding, customer knowledge, and sales feedback  

  • Build compelling and innovative sales, campaign, and influencer content to accelerate customer and market awareness 

  • Own the messaging for product & sales play launches and work collaboratively across product management, marketing, sales, and other stakeholders to grow pipeline 

  • Partner with Industry marketing and product teams to develop industry-first messaging and solutions that unlock new markets and opportunities.  

  • Educate sales with effective and clear enablement materials to articulate the value and differentiation of ServiceNow solutions. 

  • Provide thought leadership POV for campaigns, analyst influence, and selling differentiation 

  • Win over the analyst community with the best articulation of our value proposition and vision. 

  • Be the go-to evangelist to speak to the power of ServiceNow’s differentiation in Low Code & Intelligent Automation at industry events 

Qualifications

To be successful in this role you have:

  • 8+ years of product marketing experience, preferably with enterprise software in the app dev, automation, or AI 

  • Strong experience designing, developing, and implementing insight-driven, content-led marketing and sales enablement content.  

  • Results driven, detail-oriented with a bias for action and have ability to thrive in a fast-paced environment.  

  • Thorough understanding of needs of IT, App Dev, and Automation leaders across multiple types of organizations and industry verticals. 

  • Strong leadership skills with strong written communication skills and dynamic speaking skills 

  • Excellent people skills to interact with peers, colleagues, customers and cross-functional teams, and third parties 

  • Travel up to 20% annually

 

JV20



Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

 

From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

  • Product Marketing Director

    7 days ago

    Austin, Texas, United States ServiceNow Full time

    Job OverviewCompany Overview:At ServiceNow, we harness technology to create solutions that benefit everyone, and our talented workforce makes this possible. We operate swiftly because the world demands it, and we innovate uniquely for our clients and communities. By becoming part of ServiceNow, you will join a dynamic team of innovators driven by curiosity...

  • Product Marketing Director

    5 days ago

    Austin, Texas, United States BigCommerce Full time

    About BigCommerceBigCommerce is a leading ecommerce platform that empowers merchants to sell more at every stage of growth, from small startups to mid-market businesses and large enterprises. Our mission is to provide a best-in-class platform that enables our customers to focus on what matters most: growing their businesses.Job SummaryWe are seeking a highly...

  • Director of Product Marketing

    4 days ago

    Austin, United States SEON Technologies Full time

    Job DescriptionJob DescriptionAbout SEON:In just over 40+ months, SEON has evolved from a small team of 2 to a powerhouse of over 200 SEON Fraud Fighters across Budapest, London, Austin, and Jakarta. With expansion plans underway in San Francisco and Singapore, our goal remains unwavering: to create a Fraud Free World. Our groundbreaking achievements,...

  • Director of Product Marketing

    3 months ago

    Austin, United States Renesas Electronics Full time

    Job DescriptionJob DescriptionCompany DescriptionRenesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product...

  • Senior Director of Product Marketing

    7 days ago

    Austin, Texas, United States ServiceNow Full time

    Job OverviewCompany Overview:At ServiceNow, we empower organizations to achieve their goals through innovative technology solutions. Our team is driven by a shared passion for excellence and a commitment to making a positive impact in the world. We pride ourselves on fostering a culture of collaboration and creativity, where every team member's contributions...

  • Senior Director of Product Marketing

    7 days ago

    Austin, Texas, United States ServiceNow Full time

    Job OverviewCompany Overview:At ServiceNow, we harness technology to create solutions that benefit everyone, and our dedicated team makes it all possible. We operate swiftly because the world demands it, and we innovate uniquely for our clients and communities. By becoming part of ServiceNow, you join a dynamic group of innovators driven by curiosity and...

  • Marketing Director

    2 weeks ago

    Austin, United States Uvation Full time

    About the Digital Marketing Director position We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with...

  • Product Marketing Director, Employee Workflows

    3 months ago

    Austin, United States ServiceNow Full time

    Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...

  • Product Marketing Director, Employee Workflows

    3 months ago

    Austin, United States ServiceNow Full time

    Job DescriptionJob DescriptionCompany DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless...

  • Director, Product Marketing

    2 weeks ago

    Austin, United States The Amherst Group Limited Full time

    The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially...

  • Director of Product Management

    16 hours ago

    Austin, Texas, United States Jobot Full time

    About the RoleWe are seeking a highly skilled and experienced Director of Product Management to join our team at Jobot. As a key member of our product organization, you will be responsible for defining the vision, strategy, and roadmap for our products, aligning with our company's overall strategy.Key ResponsibilitiesProduct Vision and Strategy: Develop a...

  • Marketing Director

    2 months ago

    Austin, Texas, United States Uvation Full time

    About the Digital Marketing Director positionWe are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies.Manage and improve online content,...

  • Product & Solutions Marketing Director, Global Business Services (GBS)

    3 weeks ago

    Austin, Texas, United States ServiceNow Full time

    Company OverviewServiceNow is a global leader in technology, dedicated to making the world a better place for everyone. Our team of innovators works tirelessly to provide unique solutions for our customers and communities. We believe in dreaming big and supporting each other to achieve individual and collective success. With a vast clientele, including 85%...

  • Director, Product Management

    2 months ago

    Austin, United States Iodine Software Full time

    Director, Product Management Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create...

  • Director, Product Management

    2 months ago

    Austin, Texas, United States Iodine Software Full time

    Director, Product Management Join us. Let's make a direct impact in healthcare. Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care. Who we are: Iodine is an enterprise AI company that is championing a radical rethink of how to create value...

  • Director, Product Management

    1 month ago

    Austin, United States Brinqa Full time

    Brinqa is the leading provider of unified cyber risk management and security analytics.  Our software empowers companies to make cyber risk decisions across a wide range of platforms quickly and efficiently.    We help our customers’ cyber security and technology teams discover, prioritize and treat the most important risks based on real-time risk...

  • Director, Product Management

    1 month ago

    Austin, Texas, United States Brinqa Full time

    Brinqa is the leading provider of unified cyber risk management and security analytics. Our software empowers companies to make cyber risk decisions across a wide range of platforms quickly and efficiently. We help our customers' cyber security and technology teams discover, prioritize and treat the most important risks based on real-time risk analytics,...

  • Director, Product Marketing – GenAI Low Code

    1 month ago

    Austin, Texas, United States ServiceNow Full time

    Company DescriptionAt ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for...

  • Product Marketing Manager

    2 weeks ago

    Austin, United States ManyChat Full time

    WHO WE ARE Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. We are a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners. With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo,...

  • Head of Product Marketing

    1 week ago

    Austin, Texas, United States ServiceNow Full time

    Job OverviewCompany Overview:At ServiceNow, we harness technology to create a world that works for everyone, and our dedicated team makes it all possible. We operate swiftly because the world demands it, innovating in unique ways for our clients and communities. By joining ServiceNow, you become part of a dynamic team of innovators who possess a relentless...