Social and Influence Specialist

3 weeks ago


Greenville, United States Infinity Marketing Solutions Inc Full time $40,000 - $55,000
Job DescriptionJob DescriptionDescription:

As a Social and Influence Specialist, you are responsible for the day-to-day management of agency/client social media channels and maintaining projects in the on-air (radio, podcast, streaming) influencer program.


Responsibilities:

  • Develop and execute social media strategies and plans focusing on client objectives
  • Create and publish relevant, high-quality content that showcases the client’s mission, values, and services while utilizing a variety of content types (inclusive of PR and blog posts)
  • Monitor and engage with audiences throughout various social media platforms to maintain client customer service and encourage interaction
  • Draft marketing plans to support product launches, events, and brand initiatives
  • Provide research for media markets and outlets
  • Review influencer content to ensure quality, adherence to brand standards, and legal compliance
  • Provide coaching and direction on influencer content, including airchecks and social media posts
  • Collect and organize metrics into reports on social media performance and media campaigns


Requirements:
  • Proficient in Office 365 (Proficiency in Microsoft Excel preferred)
  • Familiarity with organic social platforms and influencer marketing
  • Experience developing social media visuals using Canva, Adobe, or a similar tool
  • Experience in Sprout Social, Hootsuite, or similar social media scheduling tools.
  • Experience in social media videography and postproduction, leveraging Canva, CapCut, or similar tool
  • Knowledge of AI best practices and tools preferred

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