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Design and Marketing Specialist

4 months ago

Greenville, United States HTI Full time

The Design and Marketing Specialist is responsible for designing, executing and overseeing the HTI brand, namely in the management of our distinct visual identity and subject-matter expert voice to achieve business objectives as it relates to sales objectives



Key responsibilities include:


  • Developing and executing marketing strategies and campaigns to drive traffic and engagement: creating campaign calendars, setting goals, identifying target audiences, and determining the appropriate channels and tactics to reach those audiences
  • Aiding in the creation and implementation of social media content, website & blog content, email marketing campaigns, and paid advertising : Copywriting (keyword research, analysis, implementation & SEO/SEM optimization)
  • Analyzing data and metrics to assess the performance of content
  • Collaborating regularly with other marketing team members, sales team & operating groups to ensure campaigns align with overall company goals
  • Staying current with training and certifications as it relates to the creative process and graphic design and adapting as necessary to ensure maximum advertising effectiveness
  • Identifying and targeting new marketing channels and opportunities to increase brand awareness and drive sales
  • Administrative and other project-based duties as assigned (could include promotional inventory management and general functions that are HTI branded)
  • Vendor management


Qualifications, Skills, and Abilities:


  1. Proficient display of abilities in creative process and graphic design
  2. Comprehensive knowledge and understanding of brand concepts and marketing/advertising best practices in both print and digital contexts
  3. Understanding of the principles and strategies within content marketing
  4. Strong copywriting skills
  5. Knowledge of and ability to use proper grammar and punctuation in the composition of various marketing materials and reports
  6. Strong attention to detail
  7. Ability to multi-task and prioritize
  8. Knowledge of and ability to use social media platforms
  9. Ability to interact, communicate, influence and present ideas
  10. Professionalism regarding time, costs and deadlines
  11. Strong organizational and interpersonal communication skills
  12. Work well under pressure and able to meet deadlines
  13. Travel as necessary, including travel to all branch and onsite locations (