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Director of Customer Insights

1 month ago

Memphis, United States augmentjobs Full time
Job DescriptionJob Description

Position Overview:

The Director of Customer Insights will play a pivotal role in driving our customer-centric strategy. This individual will lead the development and execution of comprehensive customer research initiatives, leveraging data to uncover key insights that inform strategic decisions. The ideal candidate will possess a deep understanding of customer behavior, market trends, and data analytics, combined with the ability to translate insights into actionable strategies.

Key Responsibilities:

  • Research & Analysis:

    • Develop and implement customer research strategies to gain a deep understanding of customer needs, preferences, and behaviors.
    • Utilize various research methodologies, including surveys, focus groups, and customer interviews, to gather qualitative and quantitative data.
    • Analyze customer feedback, market trends, and competitive landscape to identify key insights and opportunities.

  • Strategy Development:

    • Collaborate with cross-functional teams, including marketing, product development, and sales, to integrate customer insights into business strategies and decision-making processes.
    • Design and deliver actionable recommendations based on research findings to drive customer satisfaction, loyalty, and business growth.

  • Team Leadership:

    • Lead and mentor a team of analysts and researchers, fostering a culture of innovation and excellence.
    • Oversee the execution of research projects, ensuring high-quality deliverables and adherence to timelines.

  • Reporting & Communication:

    • Prepare and present comprehensive reports and presentations to senior leadership and stakeholders, highlighting key insights and recommendations.
    • Communicate research findings effectively, translating complex data into clear, actionable insights for various audiences.

  • Continuous Improvement:

    • Stay abreast of industry trends, emerging technologies, and best practices in customer research and insights.
    • Continuously refine and enhance research methodologies and tools to ensure the delivery of impactful insights.

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, or a related field; Master's degree preferred.
  • Minimum of 8-10 years of experience in customer insights, market research, or related fields, with at least 3-5 years in a leadership role.
  • Strong proficiency in data analysis tools and techniques, including experience with statistical software (e.g., SPSS, SAS, R) and data visualization tools (e.g., Tableau, Power BI).
  • Proven ability to translate complex data into actionable business strategies.
  • Excellent leadership, communication, and interpersonal skills.
  • Demonstrated experience in managing cross-functional projects and collaborating with senior executives.

Benefits:

  • Competitive salary and performance-based bonuses
  • Comprehensive health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous paid time off and holidays
  • Professional development opportunities
  • Flexible work arrangements