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Senior Director of Marketing

3 months ago

Brunswick, United States Ocean Enterprise 589, LLC Full time
Job DescriptionJob Description

Why choose Ocean Downs?

As the Senior Director of Marketing, you will spearhead our marketing strategy to enhance brand awareness, drive customer engagement, and ultimately increase revenue. You will be responsible for developing and executing comprehensive marketing plans that align with our business objectives and resonate with our target audience. Your role will involve overseeing all marketing activities, including digital marketing, advertising campaigns, promotions, and public relations efforts.

This is an exciting opportunity to work at Ocean Downs Casino only 10 minutes from the beautiful beaches and boardwalk of Ocean City, MD Have fun in the sun while pursuing an exciting career in the casino industry. Work with an awesome team while ensuring a good time for our guests. This is a full time, year around position with an excellent compensation package. This includes medical, paid sick time, paid vacation time, paid personal time, holiday pay and 401k options. If you possess the desire to work for a great company, then we would love to have you

(Please note: This is an onsite position, not hybrid or remote)

What's in it for you:

  • 401K plan with company matching
  • Employee Stock Purchase Program
  • Health, dental, vision and more
  • FSA and HSA with company contribution to HSA
  • Tuition reimbursement and tuition discounts
  • Multiple other team member discount programs
  • Professional development opportunities
  • Relocation assistance (as applicable)
  • Be part of a growing and exciting industry

Some of what you'll do in this role:

  • Create and ensure a fun-filled, entertaining and exciting environment where the flawless delivery and execution of service excellence is paramount.
  • Provide strategic direction for all aspects of marketing our Casino and Racing facility including Advertising, Direct Marketing, Players Club, Promotions and Player Development in order to drive business results and improve our overall guest experiences.
  • Serve as a leader for employees while fostering teamwork, employee morale, motivation and open communication.
  • Act as a role model and coach while developing employees using a consistent, approachable demeanor and clearly articulating expectations.
  • Develop and implement the annual overall marketing plan, budgets, goals and strategies that are in line with the overall business goals as determined by the General Manager.
  • Oversee the development and implementation of all promotions and events including drawings, giveaways, parties, special events, outdoor events and more.
  • Manage budgets and allocate resources effectively to maximize ROI on marketing investments.
  • Act as a liaison with Maryland State Lottery Agency for all marketing activities.

What you need for this role:

  • Six (6) years previous experience in the gaming industry, with at least 3 years at a managerial level.
  • Strong computer skills, proficient in Microsoft Office products.
  • Must be able to obtain and keep a License issued by the MSLA required of all Gaming Establishment employees. #oceandowns