Marketing Director

23 hours ago

New Brunswick, New Jersey, United States George Street Playhouse Full time
Job Title: Director of Marketing, Communications & Customer Experience

George Street Playhouse is seeking a highly skilled and experienced Director of Marketing, Communications & Customer Experience to lead its marketing, public relations, customer service, and brand management efforts.

This critical leadership role will shape the strategic vision for marketing, sales, and customer engagement across all facets of GSP's operations, including mainstage productions, educational programming, and special events.

The Director will collaborate closely with the Artistic and Development team to align marketing strategies with organizational goals, supervise a team of marketing and customer service professionals, and oversee external partnerships to ensure a seamless patron experience both online and at the venue.

Key Responsibilities:
  • Develop and execute comprehensive marketing, public relations, and customer engagement strategies to meet revenue targets and enhance GSP's visibility.
  • Collaborate with the Director of Development to design short- and long-term initiatives that expand both customer and donor engagement.
  • Leverage CRM and web technologies to enhance customer outreach and engagement.
  • Lead GSP's branding efforts, ensuring consistency across all communications and promotional materials.
  • Oversee the creation of marketing collateral, media relations, and digital platforms, working closely with public relations agencies to expand media exposure.
  • Direct the customer experience team, enhancing both the in-person and digital interactions patrons have with GSP.
  • Work in collaboration with venue partners at New Brunswick Performing Arts Center to deliver an exceptional experience for all patrons.
  • Monitor and manage the marketing department budget, including forecasting and reporting to the Managing Director.
  • Use data analytics to inform marketing strategies, track progress against key performance metrics, and make data-driven decisions.
  • Stay ahead of industry trends by incorporating innovative digital marketing strategies and community engagement efforts to broaden GSP's audience reach.
  • Recruit, train, and mentor the marketing team, fostering a collaborative and motivating work environment.
  • Represent GSP at local and national events, cultivating strategic partnerships to support marketing and sales initiatives.
  • Actively participate in the season and long-term strategic planning process to align marketing efforts with the overall organizational vision.

Preferred qualifications include 5+ years of experience in a leadership role at a nonprofit organization, preferably within the performing arts sector, with a proven track record of effective team management, data analysis, and CRM system expertise.

Additional qualifications include a passion for theatre, a deep commitment to advancing the arts within Central New Jersey, and strong communication and collaboration skills.

Work conditions include regular office hours, occasional evening and weekend commitments, and accessibility via mobile when offsite.

Compensation and benefits include a full-time, exempt, annual salaried position of $90,000 - $100,000, medical, dental, and vision insurance, access to a 403B retirement plan, 9 paid holidays, vacation time, paid sick leave, paid parking near the theater, and complimentary tickets to George Street Playhouse productions.

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