Marketing Director

2 days ago


New Brunswick, New Jersey, United States George Street Playhouse Full time
Job Title: Director of Marketing, Communications

George Street Playhouse is seeking a seasoned marketing professional to lead its marketing, communications, and customer experience efforts. As a key member of the management team, the successful candidate will develop and execute comprehensive marketing strategies to drive revenue growth and enhance the organization's visibility.

Key Responsibilities:
  • Develop and execute marketing plans to meet revenue targets and enhance GSP's visibility
  • Collaborate with the Director of Development to design initiatives that expand customer and donor engagement
  • Leverage CRM and web technologies to enhance customer outreach and engagement
  • Lead GSP's branding efforts, ensuring consistency across all communications and promotional materials
  • Oversee the creation of marketing collateral, media relations, and digital platforms
  • Direct the customer experience team, enhancing both in-person and digital interactions patrons have with GSP
  • Monitor and manage the marketing department budget, including forecasting and reporting to the Managing Director
  • Use data analytics to inform marketing strategies and make data-driven decisions
Requirements:
  • 5+ years of experience in a leadership role at a nonprofit organization, preferably within the performing arts sector
  • Proven success in managing subscription and single-ticket campaigns in a mid-size arts environment
  • Strong analytical skills with expertise in revenue projection, pricing strategies, and data analysis
  • A track record of effective team management, with a focus on mentoring and motivating staff to achieve organizational goals
  • Experience working with CRM systems, with knowledge of Tessitura and TNEW being a significant plus
  • Creative vision and openness to exploring new marketing methods to drive growth
Benefits:
  • Full-time, exempt, annual salaried position of $90,000 - $100,000
  • Benefits package that includes medical, dental, and vision insurance with annual allowance for out of pocket medical expenses
  • Access to a 403B retirement plan
  • 9 paid holidays, vacation time, paid sick leave, paid parking near the theater, and complimentary tickets to George Street Playhouse productions


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