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Director, Corporate Communications

2 months ago

Charlotte, United States CRVA Full time
Job DescriptionJob Description

Who We Are

The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center, Bojangles Entertainment Complex, NASCAR Hall of Fame, Charlotte Film Commission, Visit Charlotte and Visitor Info Centers.

Job Summary

The Director of Corporate Communications is responsible for managing and supervising strategic corporate communications programs across media relations, internal communications, community relations, and stakeholder communications. This position oversees and directs the communication strategies and initiatives of the Charlotte Regional Visitors Authority (CRVA), ensuring coherent and consistent messaging. Key areas of focus include strategic planning, media relations, reputation management, and stakeholder engagement.

Job Responsibilities

A. Essential Job Duties

  • Strategic Communications: Develop comprehensive corporate communication strategies that align with the organization's overall goals and objectives.
  • Media Relations: Serve as the primary liaison between the CRVA and the media. Manage media inquiries and act as an official spokesperson when necessary. Provide strategic counsel to executive leadership on media relations, internal communications, and complex organizational issues with communications implications.
  • Internal Communications and Employee Engagement: Ensure effective internal communication. Advocate for the CRVA Internal Communications Plan through organization-wide communications tools, meetings, executive updates, and the employee intranet to keep staff informed and motivated.
  • Advocacy, Reputation Management and Crisis Communication: Monitor and manage the organization's public image and reputation. Mitigate any negative publicity and manage crisis communications. Elevate the CRVA’s reputation as an essential organization and influential leader of Charlotte’s visitor economy.
  • Develop and nurture strong relationships with economic development partners, city and county contacts, and other essential stakeholders.
  • Corporate Social Responsibility (CSR): Lead the development and oversight of the organization’s CSR initiatives. Communicate the organization's efforts and achievements in social responsibility to internal and external audiences.
  • Content Creation: Develop various communication materials, including crafting speeches and key talking points for the Chief Executive Officer and executives. Oversee the production of content that aligns with corporate identity and reputation, including annual reports, stakeholder correspondence, and messaging.
  • Analytics and Reporting: Monitor and evaluate the effectiveness of communication strategies through metrics and analytics. Provide regular reports to the Chief Marketing & Communications Officer on the performance of communication initiatives and adjust strategies as necessary to improve outcomes.
  • Leadership and Team Management: Lead and manage the corporate communications team, providing guidance, support, and professional development opportunities. Ensure the team works collaboratively and efficiently to achieve goals. Ensure staff are progressing and developing through measures of accountability.
  • Utilize CRVA Research: Make evidence-based decisions using CRVA research.
  • Confidential Data: Regularly handle confidential information, including public records, customer quotes, and financial documents, while ensuring compliance with North Carolina public records laws.
  • Stay Informed: Keep abreast of issues with potential external implications for CRVA.
  • Directors Team: Serve as a member of the CRVA’s Directors Team, attending regular meetings with the expectation of strong engagement.

B. Consistently deliver the best in customer service by supporting the CRVA customer experience initiatives and decisions underscoring the Service Philosophy will champion the evolution and continuity of building and leading teams to work collaboratively across the organization and greater Charlotte community, to deliver memorable customer experiences.

C. Champion CRVA’s mission, vision and core values and comply with organizations policies and procedures.

Supervisory Responsibility

Directly supervise one employee (Corporate Communications Manager), carrying out responsibilities in accordance with organizational policies and applicable laws. Responsibilities include interviewing, hiring, training, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, and addressing complaints and resolving problems.

Knowledge and Skill Requirements Ability to translate strategic goals and objectives into actionable plans and results.

  • Problem-solving skills and the ability to provide solutions aligned with core values and organizational goals.
  • Strong organizational skills with the ability to prioritize competing tasks and projects, meet deadlines, and remain responsive in a fast-paced team environment.
  • Keen attention to detail, adaptable writing style, and ability to produce error-free work. Impeccable spelling and grammar, with advanced expertise in AP style.
  • Self-motivated with a strong work ethic and the ability to work independently and collaborate effectively.
  • Demonstrated ability as a corporate spokesperson.
  • Extensive contacts with local, regional, national, or trade media, and the ability to quickly build media relationships.
  • Excellent verbal and presentation skills, with the ability to demonstrate political savvy. Ability to maintain composure and clarity of thought and purpose under highly stressful situations.
  • Excellent judgment and decision-making skills. Effective analytical, problem identification, and resolution skills.

Education and Experience

  • Bachelor's degree (B.A.) in communications, journalism, or public relations from a four-year college or university, and at least ten (10) years of related experience in managing internal and external relations activities.
  • Demonstrated experience developing and leading corporate social responsibility initiatives for a sizable organization.
  • Counsel and interview preparation.
  • Work closely with the Chief Marketing and Communications Officer in the development and coordination of strategy, messaging, and issue management.
  • Independently develop and pitch new ideas to increase media coverage.
  • Availability to work during evenings and weekends as required.

Skills for Success

  • Exhibit executive presence and business acumen.
  • Adaptability to changes in business operations and work processes with minimal notice.

Physical Demands - The employee must be able to lift and /or move up to 5 pounds.

What We Offer

  • Education Reimbursement
  • 457 Plan
  • CRVA University
  • Employee 1st Culture
  • CORE Values

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Our “employee first” culture requires engagement and engagement can’t happen without the voices of many talented and diverse individuals charting our direction.

Diversity and Inclusion is a shared responsibility for every employee at the CRVA. We are committed to respecting, valuing, and celebrating the unique personal differences that make us a stronger organization. Diverse candidates are encouraged to apply.