Brand Engagement Manager
3 weeks ago
Location: New York, NY
Assignment Type: Hybrid
Duration: 12+ Months (Extendable)Need Locals Only Due To Work RequirementsDescription
Day in the Life/ Details:
A major part of this role is project management rigorous drive to execute details, knowing what is planned and what needs to be done, able to identify roadblocks and let the team know and create action plans around those roadblocks the balance between taking direct action and notifying the team that their actions is needed
Current team of 3 Urban Decay and Ralph Lauren Fragrances
Ability to follow up with teams in California and work seamlessly despite distance
Being the voice of the consumer the ability to see/review reports that are interesting and identify trends and summarize with the team
Consumer research is a must setting up tests, connecting with our suppliers for consumer research, understanding how it works, being able to read data, basics of Excel to generate formulas and projection and PPT creating reports/presentationsHard Skills:
Project Management 2-3 years of experience
Consumer Research is the leading component of this role so yes, a PM but the CR is key
Experience with luxury brands (outside of beauty is ok) is a huge plus
Strong communication to be able to share insights, confident in delivery and presentationThe Consumer & Market Insight Luxe Manager places the consumer at the heart of the brand strategic development, delivering insights to feed business strategy.The CMI Luxe Manager is the key partner to infuse consumer centricity among the brand development teams to accelerate the Client US Luxe brands international development and growth (Ralph Lauren, Urban Decay, Youth to the People, IT Cosmetics, Kiehl's).PROJECT MANAGEMENT
Capture brands CMI needs to support the design of testing strategy and plans for brand and portfolio building, manage testing budget.
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action oriented recommendations.
Communicate and influence high quality recommendations at the right level in the organization to impact business decisionsTRENDS AND TRANSVERSAL INSIGHTS
Monitor consumers trends by tracking internal and external researches and insights: liaising with the different CMI entities, keeping updates on market updates and industry reports release.Profile:
Bachelor's Degree required, with concentration in market research, psychology, sociology, or marketing.
6-7 years of experience in consumer research / consumer insights
Experience in the luxury industry (beauty, clothing, travel ), its codes and expressions.
Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies
Experience in supporting brand development is preferred
Experience in beauty industry is preferredSkills
Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information
Sensitivity to brand equity, brand positioning and targeting.
Strong sense of curiosity and questioning, passion for innovation.
Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
Ability to work with remote and diverse teams
Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.
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