Associate Director, Paid Media

2 weeks ago

New York, United States January Digital Full time
Job DescriptionJob Description

About January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times including being a best place to work, 2023 NRF Digital Agency of the Year, 2024 NRF Partner of the Year, seven-time INC 5000 fastest growing company, and numerous times for our tactical and strategic excellence.

About the role

Team January Digital is looking to fill an Associate Director role for our agency team. This role requires a deep understanding across the digital media landscape and you will be most successful if you have had hands-on experience in multiple channels. You will be a key player in the strategic development of your client(s) digital media strategy and how it relates back to their business objectives. An important part of this job is to be the main strategic partner with your client(s) to help guide, plan and develop current and future media planning and opportunities. Inside of JD, you will also have a role of managing a team and are held accountable for the functions within your agency team.

Responsibilities

  • Drive advancement of client's strategic objectives through meaningful thought leadership.
  • Develop a deep understanding of each client's business and leverage data to guide growth opportunities and reinforce the agency's strategic value.
  • Build trust with clients by managing team deliverables, setting priorities, and overseeing flawless multi-channel tactical activation of marketing campaigns.
  • Lead strategic external relationship development across clients and identify optimal vendor partnerships.
  • Lead account strategic vision through development and management of long term goals and client growth opportunities and ownership of complex deliverables including quarterly business reviews and annual multi-channel budget planning.
  • Manage client communication needs across the team and strive to exceed client service expectations.
  • Lead a team of employees to success by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities.
  • Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively.
  • Proactively collaborate across teams internally to drive agency development with new business opportunities.
  • Engage with senior leadership to problem solve company challenges and work toward the achievement of company growth goals.

Qualifications

  • 7+ years' experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video.
  • 3+ years experience managing teams with demonstrated expertise to be an effective leader.
  • Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients.
  • Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
  • Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
  • Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients.
  • Excellent team player with strong collaboration skills.
  • Has a positive 'no task is too small' attitude and can-do mentality to drive teams forward.
  • Excited by digital marketing trends and inspired to enact best-in-class programs for clients.
  • Consistently demonstrates behavior in line with January Digital's core traits.
  • Experience working with creative and development teams to produce and iterate digital assets preferred.

Benefits & Perks

  • Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
  • Flexible PTO and Half-Day Fridays
  • Philanthropic Efforts and Paid Time Off to Volunteer
  • Fully covered medical, dental, and vision insurance
  • Annual Wellness Stipend
  • Currently a hybrid work environment with stunning NYC & Dallas offices
  • Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

The salary range for this role in New York City is $110,500 to $135,000. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to qualifications for the role, experience level, skillset, and specific work location. We expect the majority of the candidates who are offered roles at January Digital to enter the organization at a pay rate across this range and based on these factors, with room for internal growth through our annual merit increases.

#LI-Hybrid

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