SEO & Paid Media Manager

3 weeks ago


New York, United States Galaxy Active LLC Full time

**SEO & Paid Media Manager**

**Who We Are**

Galaxy Active LLC is a leader in footwear, manufacturing and selling a wide range of products under popular brands like Reebok, Quicksilver, and Lands’ End.

**The Role**

We are looking for a highly skilled marketer to join our team as our business continues to expand. This position would be focused on Lands’ End, a trusted brand in apparel since 1963, and would be working with our Director of Digital Marketing.

SEO
- Develop and implement initiatives rooted in on-page optimization (page copy, metadata, internal linking) and off-page optimization (link building, link reclamation, outreach)
- Write quality meta and long-form SEO copy in line with best practices
- Identify valuable terms and phrases and make optimization recommendations appropriately
- Analyze, track and report on SEO performance trends, competitor analysis, and key initiatives with insights that will inform go-forward strategies
- Stay up-to-date with industry trends and changes in search engine algorithms to continually refine and enhance SEO strategies

Paid Media
- Help guide, execute, and manage campaigns to drive sales across Google and Meta
- Develop and manage campaign budgets, ensuring optimal allocation of resources across different paid media channels
- Own copywriting across multiple ad platforms, including responsive Google Ads units
- Generate performance media insights and provide reports with recommendations
- Run testing and optimization of targeting, bid strategy, and creative performance
- Request and coordinate assets with the creative team

**Who We’re Looking For**

Experience
- 5+ years of relevant marketing experience (retail, eCommerce, or apparel preferred)
- Hands-on experience using paid media platforms and tools (e.g., Google Ads, Merchant Center, Meta Ads Manager) to set up, manage, and analyze campaigns
- Experience managing paid media campaigns over $50,000 greatly preferred

**Skills**:

- In-depth knowledge of current SEO best practices, ranking factors, on and off-page SEO strategies, and industry trends
- Strong writing skills for both SEO and paid media. Experience with responsive ad units a plus
- Proficiency in SEO tools and platforms, such as Google Search Console, SEMrush, or Moz
- Working knowledge of website analytics platforms, Adobe Analytics a plus
- Analytical and strategic mindset

**Why Work With Us?**
- Top-notch, comprehensive benefits:
○ Health

○ Dental

○ Vision

○ Life insurance

○ 401(k) with employer match
- Remote Fridays
- A collaborative and supportive work environment

Pay: $110,000.00 - $120,000.00 per year

Schedule:

- 8 hour shift

Work Location: In person


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