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Paid Media Manager
4 months ago
ROLE: Paid Media Manager
SALARY: Up to $75k
LOCATION: New York, Chicago, LA, San Francisco, Austin
Who are we?
We are the originators of influencer marketing.
Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.
From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.
Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.
We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight.
Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.
Description
The Paid Media Manager at Influencer is responsible for the performance of all media buying campaigns, ensuring KPIs are achieved, budget is spent efficiently and profit margins are hit. The PMM is also responsible for overseeing and writing paid media strategies, media planning, educating internal teams and the output of PCAs. The role will work closely with the Associate Media Director in identifying new paid media opportunities, as well as supporting the wider paid media function in offering guidance and overseeing campaign management.
Key Responsibilities:
Interprets the client brief and collaborates with creative strategy and commercial leads to offer the best and most relevant paid media solution.
Devises and outlines a clear paid media strategy - proposes a campaign structure that includes relevant objectives, audiences, platforms, budget splits and formats (and any other recommendations). The Paid Media Manager uses learnings and data from previous campaigns to inform the distribution strategy.
Accurately forecasts paid media deliverables in collaboration with commercial leads with the help of a campaign calculator, ensuring that the calculator reflects best-practice paid media formats, budget splits and platforms. Understands how to provide competitive deliverables and pricing and makes suggestions to further improve efficiency where needed.
Writes comprehensive media plans following the relevant templates and outlining all necessary details to be used internally and to be reviewed by clients.
Leads on pitches and is able to answer any client questions on the paid media strategy, as well as offering client support on paid media campaigns.
Oversees campaign setup and execution.
Oversees the output of PCAs, ensures they are aligned with the proposed strategy, include relevant data and learnings, and is able to present these back to the client.
Requirements:
Have at least 4 year’s experience within the paid social industry
Demonstrates advanced capability in writing paid media strategies and interpreting client briefs specifically for creator led work.
Experience with whitelisting and boosting.
Demonstrates advanced capability in all paid media buying elements such as campaign set-up, ad optimization and budget management, as well as an understanding of trackable conversions and ROAS.
Knowledge of more complex campaign management tasks such as Pixel set-up, Events set-up, shoppable ads and comprehensive ad formats such as Instant Forms.
Organized, meticulous about meeting KPIs with excellent attention to detail.
Ability to present to clients
Demonstrates ability to decipher data and report appropriately throughout the campaign and on PCAs.
(some of our) Benefits & Perks:
401k Plan (eligible after your first 90 days of employment)
Medical, Dental & Vision plans provided
Career Framework approach to leveling to ensure our compensation and progression is competitive
22 days of Paid Time Off (+ Bank Holidays which can be flexed to your needs)
Office first hybrid approach with 3 days in our NY HQ (NoMad)
Yearly tenure celebrations
Company wide offsites, seasonal celebrations and events
At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Diversity, Equity & Inclusion is embedded into everything we do at Influencer and is a part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.
