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Branch Program Manager

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Seattle, United States Cypress HCM Full time
Job DescriptionJob Description
Branch Program ManagerWe have an exciting opportunity for a Branch Program Manager with the top leading multimedia and creative software company in the world.
Responsibilities:
  • Drive the integration of Branch’s integration across its mobile app portfolio. This responsibility will include working with product leaders to place Branch SDK updates into product roadmaps.
  • Train Adobe’s marketing teams on the development of Branch Quick Links, with the goal of enabling Adobe’s teams to expertly create Branch quick links for their apps.
  • Serve as a subject matter expert on pressing mobile app marketing issues and provide thought leadership on how Adobe can adapt its products and practices for the changing reality of mobile app advertising. Areas of particular importance would include mobile app privacy issues, Branch API integrations with Adobe Experience Manager, and managing loss of signal regarding paid media campaigns.
  • Drive internal education series to ensure mobile portfolio teams stay up-to-date and in compliance with the dynamic mobile privacy and growth landscape.
  • Audit and enforce needed actions based on mobile industry changes across Adobe teams to 100% compliance.
  • Key performance indicators for this role will include, but not limited to: driving Branch link compliance to near 100%, enabling Branch SDK updates in Adobe apps within 3 months of publication by Branch, and delivery of 4 internal education seminars a year.
  • This is a uniquely visible, high impact role that will collaborate across the breadth of Adobe’s global workforce including executives.
Skills and Experience:
  • The ideal candidate possesses exceptional cross-functional communication skills and technical chops alike — easily collaborating with engineers and product managers in technical implementation details, marketers in campaign instrumentation, analysts in tracking, executives in providing topline program narrative, etc.
  • 7+ years demonstrated leadership in mobile growth and/or product management. Experience with an MMP is highly desired.
  • Exceptional communication skills; succinctly communicates results and tells compelling stories that inspire executive and operator action through data
  • Proven cross functional success and across Product, Engineering, Product Marketing, Paid Media, Lifecycle Marketing, Partnerships, GTM, Biz Ops, vendors, and executives
  • Is obsessed with creating and maintaining process efficiency; a self-starter who pairs high attention to detail with follow-through
  • Fluent understanding of current issues impacting mobile app growth, including global regulatory issues and platform specific user privacy issues
  • Above all - is enthusiastic, innovative, and driven to win.
Compensation:
  • Up to $63.38 per hour


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