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Programmatic Buying Associate
3 months ago
Role Overview
Moontide is looking for a Programmatic Buying Associate to join our growing digital team based in El Segundo, CA. The ideal candidate is responsible for day-to-day execution of programmatic campaigns, including set-up, testing, campaign optimization and analysis. This person will be a data-driven, highly organized digital expert with a proven track record of managing high performance digital marketing campaigns across different channels and objectives. You will also be confident in communicating with multiple internal stakeholders and external clients.
Responsibilities
- Possess strong knowledge of executing programmatic campaigns, including 1st & 3rd party audience targeting, inventory targeting, additional targeting methods, and reporting
- Collaborate on strategic and tactical programmatic initiatives that drive, engage, and convert qualified traffic
- Collaborate on day-to-day campaign management and strategy across various internal and external client efforts
- Perform daily campaign activities including budget management and pacing, forecasting, performance monitoring and optimization.
- Participate in and/or lead agency relationships and meetings and deliver in-house materials such as performance reports and presentations.
- Communicate task execution and timeline requirements to internal and external stakeholders.
- Monitor and share industry news/trends, provide updates/success stories from our channel partners
Preferred Skills / Experience / Competences
- 2+ years experience in digital marketing, 1+ year DSP experience preferred
- Strong learner with ability to explore and retain new ideas and concepts thoroughly
- Strength in interpreting data, deriving insights, and transforming insights into action
- Highly organized with a keen attention to detail; able to manage multiple tasks and campaigns simultaneously
- Self-driven with excellent planning, organizational, and time-management skills.
- Experience with the principles of media planning and buying
- Strong understanding of digital media metrics
Who is Moontide?
Moontide is a growth partner for brands with bold aspirations. With solutions combining tech, data, media and creativity, we help brands reimagine how they most effectively inspire customers and impact culture.
Moontide is a wholly owned subsidiary of The Golden State Company.
Headquartered in California, with additional presence in Georgia, Minnesota, Texas, Florida and New York, we are a comprehensive agency that champions integrity and passion in serving our audiences and partners. Moontide operates as a wholly owned subsidiary of The Golden State Company (thegoldenstatecompany.com), established in 2006. As part of an interconnected house of brands, The Golden State Company pioneers innovation across various digital media and e-commerce ventures, making it a distinctive hub for out-of-the-box creativity.
The Golden State Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
