Sr. Marketing Operations Specialist

1 month ago

Raleigh, United States Bandwidth Full time
Job DescriptionJob Description

Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

As a Sr. Marketing Operations Specialist, you will join our growing Marketing Strategy & Operations team and be closely aligned with the demand generation and automation, business analytics, enterprise systems, revenue operations, as well as other Marketing functions. You will support cross-functional project management and be responsible for updates made to our lead routing platform and other operational integrated technology. You will help develop and evolve strategic marketing operations projects to support the continued growth of Bandwidth.

You will be expected to uphold and improve processes and systems related to marketing operations to help ensure marketing is optimizing and measuring and continually improving its efforts. You will also be responsible for ensuring our technology systems are set up according to best practices, are in alignment with Sales processes, are effective, scalable, measurable, and that every marketing touchpoint is attributable. You will be asked to pivot between your strategic side and technical side. The ideal candidate will thrive in a work environment that requires strong problem solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication.

What You'll Do:

  • Own the optimization, and maintenance of the Marketing Strategy and Operations technology stack - including but not limited to; LeanData and Marketo Measure (Bizible).
  • Support cross-functional projects and relationships with our Business Analytics and Business Systems team and other internal Bandwidth teams to ensure proper deployment, integration, and usage of marketing tech stack into other Bandwidth systems
  • Support projects between revenue operations, sales, and marketing to establish and maintain scalable processes that ensure best practices in campaign and lead management for inbound and outbound marketing
  • Aid and evaluate the marketing technology infrastructure optimization to improve and optimize marketing team performance. Evaluate new technologies to improve and optimize marketing team performance
  • Ensure an accurate view of marketing performance, business contribution, and effectiveness of Marketing's attribution model
  • Assist in the development of the strategy for success of the overall marketing annual operating plan (AOP) with a singular focus on pipeline generation through process, planning, and efficiency improvements.
  • Support the pipeline generation efforts of each team to ensure cross-functional campaign alignment and ability to achieve AOP goals
  • Work alongside our Business Analytics team to ensure an accurate view of marketing performance, business contribution, and effectiveness of the attribution model.
  • Continually analyze and optimize campaigns with an eye towards repeatable and scalable processes
  • Maintain a high level of output, while balancing regularly changing data and priorities

What You Need:

  • Bachelor's Degree
  • 5+ years marketing experience; Minimum 3 years experience in B2B marketing (minimum 2 years in marketing ops);
  • Previous experience on a team of technical employees
  • Intermediate proficiency with Marketo Measure (Bizible).
  • Intermediate proficiency with Salesforce.
  • Experience with lead routing tools (LeanData knowledge/certification preferred).
  • Thinks in terms of ROI and impact on the bottom line of the business.
  • Strong track record of contributing to highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects.
  • Ability to prioritize, organize, and balance both short and long-term goals.
  • Comfortable and energized operating in a fast-paced environment
  • Data driven with strong quantitative and analytical skills, as well as excellent cross-functional collaboration skills.
  • Experience with segmentation, Marketo Measure, HTML, Bizible, Microsoft Excel and Google Analytics.

The Whole Person Promise:

At Bandwidth, we're pretty proud of our corporate culture, which is rooted in our "Whole Person Promise." We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind) you're embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • "Mahalo moments" program grants additional time off for life's most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

Are you excited about the position and its responsibilities, but not sure if you're 100% qualified? Do you feel you can work to help us crush the mission? If you answered 'yes' to both of these questions, we encourage you to apply You won't want to miss the opportunity to be a part of the BAND.

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