Senior Associate, Strategy

2 months ago

Philadelphia, United States Publicis Health Media Full time
Job DescriptionJob DescriptionCompany Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

The Senior Associate, Partner Direct assists the Strategy team in selecting media channels and programs based on the established strategic media approach. They are responsible for the accuracy of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

  • You will support the strategy team and learn how to manage the media planning process from start to finish
  • You will bring financial management skills
  • You will be assigned either to one or multiple client accounts and will learn how to transition between them
  • You will begin to have a foundational understanding of the role of media channels in a plan
  • Your goal in this role is to reach an expertise in different media research tools and software
  • You will bring a basic knowledge of competitive marketplace and how to pull that data
  • You will work with cross capability teams
  • You will pull audience and competitive data
  • You will collect updates and present internal status to the team
  • You will update media Flowcharts to match financial documents
  • You will create and maintain Creative Asset Trackers and developing actuate Traffic Workbooks
  • You will begin to identify and resolve issues
Qualifications

  • 1+ years media planning experience
  • 1+ years experience using Microsoft excel (can perform complex functions)
  • Familiarity with standard media research and planning tools (e.g. Clear Decisions)


Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on promoting belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides inclusive benefit programs and policies to support the evolving and diverse needs of our talent and allow every person to grow. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

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