Growth Marketing Specialist- DemandTec

3 weeks ago

Decatur, United States Acoustic Full time
Job DescriptionJob Description

As a Growth Marketing Specialist at DemandTec, a distinct business unit within Acoustic, you will drive the execution of outbound marketing campaigns from inception through completion. Collaborating closely with the Sales and Marketing teams, you will project manage all aspects of campaign execution to ensure alignment and optimized results. You will support the execution of outbound marketing campaigns from start to finish. You will collaborate with the Sales and Marketing team as necessary to project manage campaign execution.

You will manage the orchestration of marketing efforts to ensure that the right content is served to the right audience at the right stage of their buying journey via the right channels. You will also support ABM campaigns for high-priority Enterprise accounts, focusing on experimentation and proving the concept: conducting research, aligning on a buying committee, leveraging channels that have proven productivity and testing new out-of-the-box channels.

Key Responsibilities This role requires the ability to work collaboratively as part of a cross-functional team, using account intelligence to build and execute effective account-based marketing programs utilizing a range of tactics.

  • Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalized nurture campaigns.
  • Manage and support content creation for multi-platform campaigns, collaborating closely with SMEs.
  • Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platforms.
  • Manage DemandTec’s LinkedIn account, collaborating with stakeholders across the organization.
  • Pursue and coordinate events, sponsorships, speaking engagements, and networking opportunities to create effective sales and marketing opportunities.
  • Conduct research to identify, evaluate and third-party publications to drive pipeline expansion.
  • Collaborate with Partner Sales organizations to identify joint priorities and develop marketing initiatives supporting these priorities.

Requirements

  • 3+ years of professional experience (preferred: Retail SaaS / Enterprise)
  • Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the setup, execution and optimization of nurture programs
  • Experience with marketing to enterprise accounts with large buying committees and long sales cycles is highly desirable
  • Strong project management skills to effectively deliver complex programs working across multiple teams
  • Familiarity with marketing automation tools and platforms (Salesforce, ZoomInfo, Influ2)
  • Hybrid Set-up on either of the following location: Boston, Atlanta and Conway

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