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Marketing Associate

3 months ago

Frisco, United States KidZania USA Full time
Job DescriptionJob DescriptionKidZania is looking for you to join our team Want to work in a fun filled environment with a team that’s focused on excitement, education and entertainment? Come join the KidZania team

The Marketing Associate is responsible for supporting the planning and execution of marketing and advertising activities. They assist in conducting market research, analyzing consumer behavior data, and creating marketing and sales metrics reports.

Some responsibilities include;
  • Manage marketing campaigns launched including seasonal campaigns promoting family visits, Field Trips, Birthday Parties, and B2B events.
  • Oversee variable program marketing and events management, such as Grand Openings
  • Coordinate marketing strategies for KidZania partners (IPs), including marketing proposal creation and reporting
  • New product launch management
  • Cross-promotions: maintaining communication with local businesses and influencers
  • Create content for social media and provide directions for photographers
  • Update business information on platforms such as Google Maps, Yelp, and Apple Maps
  • Plan and execute digital marketing campaigns on platforms such as Google, Meta, and Yelp, including SEO
  • Measure and report the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plan execute, and measure experiments and conversions tests
  • Identify trends and insights, and optimize spending and performance based on insights.
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to design landing pages and optimize user experience
  • Analyze competitors and target audiences
  • Ability to collaborate with various departments including but not limited to Content, Group Sales, IP, and HR
  • Special assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.
Bachelor’s Degree from a four-year accredited institution in marketing or a related field (Preferred)

Work Experience;
At least one year of proven work experience in marketing.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Knowledge of website and marketing analytics tools
Understanding the specifics if the entertainment industry.
Demonstratable experience utilizing SEO/SEM, marketing, database, email, and social media.
Proficient in MSO technology, including Excel, PowerPoint, etc.

Required Skills;
Must have excellent verbal and written communication and networking skills and exceptional/ confident presentation skills. Preferably to have superb client relationship management with continuous follow-up, data collection, and data analysis for social media purposes.
 
  • Minimum of 1 year of marketing experience
  • Ability to approach tasks systematically with analytical thinking
  • Experience with programs such as Tilda, Shopify, Figma, Notion, Planner, and Trello
  • Knowledge and confident experience with analytics systems
  • Ability to draw logical conclusions based on data analysis
  • Trend Tracking
  • Fluent in English – both written and spoken
  • Bi-lingual: English/Russian (Preferred)
Pay: Starting at $45,000 salaried position

What is KidZania? KidZania is a dynamic city built to inspire, educate, and empower kids aged 4 – 14 through immersive learning experiences KidZania USA is just 1 of 25 parks worldwide, with our original location in Mexico City that opened over 20 years ago

Check us out on YouTube

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