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Lifecycle Marketing Manager

4 months ago

Chicago, United States OneMarket Sales Full time
Job DescriptionJob Description

About the Role

As the Lifecycle Marketing Manager, you'll play a pivotal role in shaping our customer retention strategy from the ground up. This is an exciting opportunity to join our dynamic team and make a direct impact on our growth trajectory. You'll have the autonomy to develop and execute targeted retention campaigns across multiple channels, driving revenue, engagement, and customer lifetime value. If you're a results-oriented marketer with a passion for data-driven insights and a knack for driving growth, we want to hear from you.

About the Company

Founded by industry veterans with a track record of success, our startup is poised for rapid growth and disruption in the market. We're driven by a passion for delivering exceptional experiences to our customers and are committed to pushing the boundaries of what's possible.

What you'll be doing:

  • Strategic and executional owner of customer retention marketing responsible for building email, SMS, app and loyalty programs from the ground up.
  • Develop customer segmentation and design lifecycle marketing journeys to drive targeted retention campaigns that increase revenue, engagement and lifetime value.
  • Evaluate, implement and optimize marketing automation tools to scale campaigns efficiently.
  • Establish KPIs and continuously utilize data-driven insights to refine and improve performance.
  • Regularly report on retention metrics to key stakeholders.
  • Develop and maintain a consistent testing pipeline; analyze results and move quickly to implement findings that unlock growth opportunities.
  • Assist in developing attribution models to measure the impact of multi-channel campaigns on overall business success.

What you’ll have:

  • 2-5+ years of eCommerce lifecycle marketing/retention marketing experience
  • Thorough understanding of channel-specific targeting and general best practices
  • Proven hands-on expertise in utilizing CRM tools to create and execute effective lifecycle marketing campaigns.
  • Exceptional analytical skills, including managing operational KPIs and uncovering data-driven insights.
  • Performance-obsessed mindset; continuously strives toward individual and business growth.
  • Experience with messaging automation platforms similar to braze, salesforce, customer.io

Location: Chicago, Hybrid (Downtown office 3 days/week)

Interested? Apply immediately, as we will begin interviewing soon