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Retention Marketing Manager

2 months ago

Chicago, United States Blue Air Full time

Blueair, as part of Unilever, is a rapidly growing global brand with rocketlike potential. At Blueair we believe that the freedom to breathe clean air is a basic right, and we fight for that right around the world. We have built a team of thinkers, dreamers, and doers who are passionate about our impactful products. At Blueair, we strive to gain and support the next generation of innovators in the market. We are seeking to add to our entrepreneurial culture and team with a Retention Marketing Manager.

Position Description:

We are looking for a Retention Marketing Manager to define the strategy for maximizing lifetime value (LTV) across our business. In this role, you will be the thought leader driving cross-functional collaboration as we continuously develop and evolve our methods for driving long-term value for our consumers. Given the nature of the air care category - we have a unique opportunity to build strong, long-term relationships with our customers. This role will be pivotal in leveraging our product's natural fit for retention, as you will own the strategy and execution of initiatives that ensure our customers continue to rely on us for their air care needs. The ideal candidate will be passionate about digging into data, creatively developing ways to engage consumers (past, present and future) all while being able to thrive in a fast-paced environment.

This role is hybrid and requires applicants to live in the following states: IL, IN, NY, NJ and be willing to commute to a local office (Chicago/NYC) two days a week.

Responsibilities and Functions:

  • Strategy Development: Develop strategies to improve engagement, retention, data acquisition, and personalization throughout the consumer journey.
  • Consumer Segmentation: Create and execute customer segmentation and contact strategies to drive business objectives around increased customer retention, lifetime value, and profitability.
  • Channel Management: Own the end-to-end process for email, SMS, and push notifications, including growing list size, managing execution, and reporting on campaign performance. Prior experience managing an ESP, preferably Klaviyo, is essential.
  • Performance Tracking: Define CRM & digital marketing lifecycle goals and KPIs to measure success. Regularly report on the performance of campaigns and lifecycle execution efforts.
  • Personalization & Conversion: Identify use cases and collaborate with IT/Dev and integration partners to enable increased personalization, conversion, and retention across all consumer touchpoints.
  • Subscription Growth: Identify strategic opportunities to grow filter subscriptions and work cross-functionally to execute improvements. Specific experience working with Klaviyo within subscription management is a plus.
  • Communication Strategy: Own the filter communications strategy across all touchpoints, including the paid media strategy.
  • Product Registration: Manage the product registration initiative, setting KPIs to measure its success and driving continuous improvement.
  • App Roadmap Collaboration: Work cross-functionally with the product team on the Blueair app roadmap to enhance consumer engagement and retention.
Skills:
  • Demonstrated ability to develop effective audience segmentation strategies to successfully drive business goals.
  • Strong understanding of email and SMS standards and regulations, tech stacks, and deliverability best practices.
  • Advanced proficiency in data analysis and the ability to translate data into actionable insights. Experience with tools like Google Analytics, SQL, or data visualization platforms (e.g., Tableau) would be beneficial.
  • Expertise in customer journey mapping to identify touchpoints that can be optimized for better customer retention and engagement. Proven ability to develop and execute strategies with high attention to detail, from concept through execution.
  • Strong project management skills with the ability to work across teams, identify roadblocks, and provide status updates.
Qualifications:
  • At least 4 years of experience in CRM/Lifecycle campaign management with a DTC business
  • Experience with LTV modeling, particularly within a brand with a subscription model (Ordergroove experience a plus).
  • Experience managing an ESP, preferably Klaviyo, and familiarity with its specific use cases in subscription management is highly desirable.
  • Strong understanding of current digital marketing technologies and trends, including familiarity with emerging channels and tools that could enhance retention strategies.
  • A Master's degree in Marketing, Business, a related field, or relevant certifications in CRM, Digital Marketing, or Data Analytics, is preferred.
  • Some working knowledge of HTML is required.


About the Company:

We are looking to add to our entrepreneurial culture and team. Here, employees are challenged to perform at a high level while helping the company grow and are given the opportunity to excel and grow themselves. Blueair is constantly in pursuit of opportunities that strengthen our cause to support and enhance the education and betterment of air quality for people around the world.

Our Take on Leadership:

Growth Mindset: This is competitive leadership. Taking the lead in the marketplace versus following. It's a positive attitude about the company's future - glass half-full -but it's realistic. It's passion for winning. Winning defined as gaining market share. It's placing a fresh emphasis on innovation - challenging the status quo.

Consumer and Customer Focus: This is purpose-driven leadership. It's externally focused - on consumers, on customers. First take care of consumers and customers; financial performance will follow. It's a heightened passion for the consumer: "I firmly believe in improving the lives of consumers." It's bringing the voice of the consumer and the customer into everything we do. It's seeing our brands through their eyes.

Bias for action: This is action-driven leadership: "This is what I will do." It's speed and sense of urgency in making decisions. But it needs to be thoughtful action, intelligent risk-taking. Also, it's not wasting time on bureaucracy - it's output that counts. And it's simplifying my agenda, carefully choosing priorities - and not taking on too much.

Accountability and Responsibility: This is performance-driven leadership. "I will deliver against KPIs, holding myself to the highest standards." I will also hold other people accountable - first by setting clear expectations and then by telling them if they are on the right path. It's staring reality in the eye - doing it with numbers. It's taking responsibility for Blueair's overall performance, not just by delivering my results but by helping other people deliver their results. Finally, it's personally driving change and using operational discipline to deliver on the promise.

Building Talent and Teams: This is people-driven leadership. It's passion for people. It's having the best people in the right positions, whatever the person's gender or background. It's giving people plenty of room to do their part and recognizing them for their contributions. It's investing in people's development - giving them feedback and challenging work. It's also constantly challenging myself to grow and improve. And it's building aligned, cohesive teams that pull together to win.

If you consider yourself a go-getter who loves to #win, and someone who loves to have fun, then we may have the job for you.

Blueair is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled, or veteran status.

#LI-Hybrid

Our team Global eComm Locations Chicago, IL Remote status Hybrid Remote