Associate Marketing Manager

3 months ago

Chicago, United States Verano Full time
Job Summary:The Associate Marketing Manager of Product Commercialization will be responsible for the Go-To-Market Strategy for all new product launches, brand launches, new market rollouts, enterprise pricing & promotions across the Verano portfolio. The role will require both strategic thinking and executional excellence while managing multiple stakeholders and partners to drive growth for Verano's portfolio of brands.
Essential Duties and Responsibilities:
  • Manage the product pipeline throughout the commercialization process, working with the cross-functional team to evolve product concepts, assess their viability, and bring them to market with best-in-class go-to-market plans.
  • Collaborate with the creative team and external creative agencies to assist in the creative development of innovation launch support assets
  • Partner with regional marketing teams to ensure national product initiatives are adapted to market-specific needs and regulations as well as develop market-specific product opportunities as needed.
  • Manage national product catalog including images, product descriptions, and other assets to ensure best-in-class representation of Verano’s brand portfolio across e-commerce platforms and other consumer touchpoints.
  • Collaborate with the training team to develop product education and training materials across the total brand portfolio and new brand & product innovation platforms.
  • Marketing of Verano products for their entire lifecycle including planning, coordination, and execution of product launches and in-market campaigns
  • Oversee execution of launch plans including coordination with cross-functional teams and post-launch analysis
  • Hold regular meetings with sales and production teams to review pipeline progress, resolve challenges, and present possible solutions.
  • Develop relationships and communicate effectively with cross-functional business partners/leadership

Qualifications:
  • Bachelor’s degree in Marketing or applicable degree, MBA preferred but not required.
  • 2+ years of progressive experience in either Brand Management, Product Development, or similar roles. Experience in Fortune 500, highly regulated industries or high-growth/emerging markets is a plus.
  • Strong attention to detail and comfort with ambiguity.
  • Experience in marketing product portfolios and an understanding of CPG pricing strategy, working interdepartmentally to manage development and implementation of roadmap, focused on the bottom line performance and topline growth.
  • Superior time management and organizational skills and ability to meet deadlines – detail-oriented.
  • Strong interpersonal, communication, influencing, organizational, and analytical skills to gain alignment across multiple stakeholders
  • Knowledge of MS Office including Word, Excel, PowerPoint, and Outlook.
  • Must be authorized to work in the United States.
  • Must be 21 years of age or older.

Physical and Mental Demands:While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 25 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.
Working Environment:Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those individual encounters while performing the essential functions of this position.
EEO Statement:We are proud to be an equal-opportunity employer. We place priority in an environment of inclusion, diversity and social justice and are committed to securing a better, brighter way forward for our employees, our markets and our communities.

About Verano:

Hello If you're here, you are probably trying to bust into or find your next gig in the cannabis industry - you're in the right place Please check out our currently available positions below and find more on the Careers Page at www.Verano.com Our company name is Verano. Zen Leaf is our retail brand.

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