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Market Communications Prof. 2
2 months ago
- This role will be part of a team of Marketing Communications (Marcom) professionals supporting several Client businesses across the Country.
- The primary responsibility of this role will be to lead the processes and strategy for executing tradeshows and events for Smart Infrastructure in the Country, in collaboration with Marcom and business counterparts.
- The role will be executing various Marketing Communications activities, including, but not limited to creation of marketing collateral, website, and sales enablement resources.
- This includes, but is not limited to:
- Managing the annual tradeshow and events calendar
- Manage and refine tradeshow and events processes
- Develop tradeshow strategy based on business objectives and defining KPIs
- Plan and execute assigned tradeshows and events throughout the year independently
- Manage tradeshow budgets
- Collaborate with external tradeshow vendors/suppliers
- Manage tradeshow leads within our Salesforce database
- Using surveys and lead analysis, evaluate the effectiveness of tradeshows and events and recommend any needed improvements
- Determine the effectiveness of marketing materials from the tradeshows resulting in ROI measure
- Create all types of marketing collateral
- Traveling would be required to support any of our shows nationally, all around the United States to set up and tear down tradeshow booths and manage events.
- Depending on how many shows/events it could be once a month or even more than once a month.
- Travel expenses are paid for by client for this (airline ticket, rental car, hotel, food).
- Bachelor's degree in journalism, marketing, communications or a related field
- 5+ years' experience managing all aspects of tradeshows and events
- Exceptional project management skills
- Team player
- Highly motivated
- Good communicator
- Ability to work across a matrix organization
- Strong written and verbal communication skills