Associate Digital Marketing Analyst

3 months ago

Minneapolis, United States August Ash Inc Full time
Job DescriptionJob Description

Company Description

We exist to help companies grow, through building and supporting complex websites, and using strategies such as Search Engine Optimization (SEO) and Pay Per Click to increase internet traffic and create leads. Our ability to drive digital transformation would not be possible without our guiding principles: Care, Grow, Grit and Good-Natured. When working with August Ash, we guarantee honest answers to tough questions

Job Description

As an Associate Digital Marketing Strategist, you will act as the foundation of the paid search team, conducting research, generating/analyzing reports and performing basic administrative tasks within the department. This role is essential to the daily management of the search account and requires an individual that works well in a team-based, dynamic environment. A growth mindset with an interest in supporting advanced projects is encouraged.

In this entry-level position, you will receive intensive training and close mentorship in all aspects of paid search to assist with the management of specific clients while gaining knowledge of the anti-agency landscape.

We are looking for an outstanding individual who is up to speed with our industry’s latest tools and tactics and just as comfortable in the meeting room explaining their ideas for creating growth. This is a multi-disciplinary role. Meaning you will be involved in planning, analysis, strategy, improving conversion rates, leveraging paid search marketing, and understanding the roles of content creation and the social space.

Responsibilities

  • Help plan, develop, and execute digital marketing plans for clients

  • Set-up benchmarking to track, report, and analyze KPIs and initiatives

  • Help educate and coach clients on choices, decisions, and directions

  • Manage a diverse growing roster of clients

  • Implement Pay Per Click media strategies for clients

  • Perform daily paid search responsibilities within Google Ads and Bing Ads

  • Provide creative copy suggestions and graphical ad templates

  • Provide recommendations and execute strategies for keyword opportunities, ad groups, campaign structuring, targeting, and display network use in accordance with client goals

  • Keep pace with search engine and PPC industry trends and developments

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals

  • Monitor and evaluate search results and search performance across the major search platforms

  • Communicate to team and management on project development, timelines, and results

  • Work closely with other team members to meet client goals.

Qualities of the Ideal Candidate

  • Excellent verbal and written skills; quantitative and qualitative analytical skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail

  • Thrives working in a dynamic, collaborative environment.

  • Advertising/digital agency internship or marketing role experience a major plus

  • Google Ads/Bing Ads certification a plus

  • Google Analytics certification

  • BS/BA degree preferred

  • Education in Marketing, Advertising, Mass Communications or similar work experience

  • Most importantly, you are eager to learn, be adaptable, and have a strong interest in the advertising/media industry

This position is a full-time position with benefits including health, dental, STD, LTD, Life, 401k, and paid vacation.

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


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