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Digital Marketing Automation Manager

2 months ago

Minneapolis, United States Crew Carwash Full time

Digital Marketing Automation Manager







Minneapolis, MN, USA
Req #112



Monday, June 17, 2024




 
We are honored to be a Glassdoor's Best Place to Work Recipient for 2024, our 5th year in a row
 
 (click the link to read the news)
 
We are hiring for a Digital Marketing Automation Manager in Minneapolis to support all Crew locations including our newest locations in the Twin Cities. The Digital Marketing Automation Manager oversees our email marketing, website, mobile app, and CRM platforms. This role creates and implements automated marketing journeys and digital advertising campaigns to drive new business and subscription member growth and retention. This position is an on-site role and will work out of our offices in Wayzata, MN.

 
Job Responsibilities

Design and implement automated marketing and event journeys across email, SMS, and mobile app platforms to deliver targeted communication to our audience.
Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies.
Working with our digital agency, manage and optimize digital advertising campaigns, including Google, Meta, YouTube, and other paid media channels, to maximize ROI and achieve campaign objectives.
Monitor and analyze the performance of marketing automation and digital campaigns, generating regular reports on key metrics and providing insights and recommendations for campaign effectiveness and ROI.
Continuously analyze, scrutinize, and test customer campaigns to drive results including messaging, segmentation and creative testing
Monitor industry trends, competitor activities, and customer feedback to identify opportunities and adjust digital marketing strategies accordingly.
Manage and optimize performance of email, website, mobile app, paid digital, and local advertising.

Requirements

Bachelor’s degree
Minimum of 5 years managing digital advertising and marketing automation platforms
Minimum of 5 years managing marketing campaign design and implementation across digital channels (e.g. email, SMS, app push, YouTube, paid social, Google Local, and display)
Experience with email marketing platforms, like MailChimp
Strong analytical and problem-solving skills
Knowledge of web design, UX, and HTML with experience in WordPress preferred
Self-starter with an enthusiasm for learning, testing, and analytics-based tasks
Creative copywriting for SMS, email, website, and digital ads
Strong organizational skills to handle multiple projects simultaneously
Proactive approach to identifying and addressing data and platform challenges
Detail-oriented with a focus on delivering high-quality, error-free automated campaigns

 
What Can We Offer You?

Competitive compensation based on experience
Group health, dental and vision plan
401(k) with company match
PTO - Paid time off plan + 6 paid holidays/year
Fun & healthy culture
FREE carwashes, naturally
We are honored to be a Glassdoor's Best Place to Work Recipient for 2024, our 5th year in a row

 

A position at Crew Carwash is more than just a job, it's a great opportunity for people of all ages and backgrounds.Your gender, how you pray, your skin color, your hometown, who you love, your disabilities and your age ARE ALL WELCOME here.  At CREW Carwash, Crew is our FIRST name and we want you ON THE CREW  All we require is excellence and a dedication to our team members
 
EOE/DFWP/ADA


 

 


 




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