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Sr. Director, Marketing

2 months ago

New York, United States Vimeo Full time
Job DescriptionJob Description

We are seeking a highly experienced and strategic Sr. Director of Marketing to join our dynamic team. This role is critical to our growth and success, responsible for driving our content marketing strategy and SEO initiatives to enhance brand visibility, drive customer engagement, and generate leads. Additionally, this position will be pivotal in shaping and executing our overall marketing strategy, ensuring alignment with business objectives and market trends.

Key Responsibilities:

  • Content Strategy: Develop and execute a comprehensive content marketing strategy aligned with business goals to drive brand awareness, engagement, and conversion.
  • SEO Leadership: Lead the SEO strategy to improve organic search rankings, drive traffic, and increase the visibility of our video technology solutions.
  • Marketing Strategy Development: Collaborate with marketing leadership to formulate and implement an overarching marketing strategy that supports business growth and brand positioning.
  • Cross-Team Partnership: Work with growth marketing (web and lifecycle), product teams, and other key stakeholders to integrate narratives and thought leadership content into go-to-market (GTM) strategies, ensuring cohesive and impactful messaging.
  • Team Management: Build, mentor, and lead a high-performing content marketing and SEO team.
  • Content Creation: Oversee the creation of high-quality, engaging, and relevant content across various platforms including blogs, whitepapers, videos, social media, and more.
  • Analytics and Reporting: Utilize analytics tools to track and report on content and SEO performance, making data-driven decisions to optimize strategies.
  • Collaboration: Work closely with cross-functional teams including Product, Sales, and Customer Success to ensure cohesive messaging and alignment with business objectives.
  • Innovation: Stay up-to-date with industry trends and best practices to continuously innovate and improve our content marketing and SEO efforts.
  • Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve strategic goals.

Qualifications:

  • Experience: 10+ years of experience in content marketing and SEO, with a proven track record of leadership in a senior role, preferably in the technology sector.
  • Expertise: Deep understanding of SEO best practices, content marketing strategies, and digital marketing tools and platforms.
  • Leadership Skills: Strong leadership and team management skills with the ability to inspire and motivate a diverse team.
  • Analytical Mindset: Proficient in using analytics tools such as Google Analytics, SEMrush, Ahrefs, etc., to drive insights and strategy.
  • Content Creation: Excellent writing and editing skills, with a portfolio of successful content marketing campaigns.
  • Communication: Exceptional communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree preferred.

Targeted Base Salary Range: $172,800.00 to $264,000.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate's home base.

Base salary is just one component of Vimeo's total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We're proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.