Sr Account Director
1 month ago
TITLE: Sr Account Director DR Sales
DEPARTMENT: Ad Sales, Performance Media/Direct Response
REPORTS TO: SVP- Performance Media
FLSA: Full Time – Exempt
BASIC FUNCTION:
Sr. AD will be responsible for the sale of all short form and paid programming time on Family Entertainment Television (FETV) and Family Movie Classics (FMC).
RESPONSIBILITES:
- Sell DR short form inventory for FETV and FMC and long form
- Establish and expand advertising partnerships, through existing client relationships and prospect new business
- Manage your own RFP process, work with Pricing & Planning on DR Ratecards and Research for custom one-sheets
- Work directly with SVP to forecast, track sales performance, maximize and exceed network revenue goals
- Work with Research to come up with creative stories to help facilitate the sale of inventory
- Work with internal teams to create marketing plans and solutions that include, but are not limited to special client opportunities;
- (BB’s/Vignettes/Sponsorships Custom Research and Elements)
- Communicate with Finance/ Accounts Payable regarding credit, invoicing and outstanding debt and discrepancies
- Work closely with the Commercial Operations (Traffic) team to ensure all inventory is optimized in every daypart
REQUIREMENTS:
- 8+ years DR media sales experience and working on both rated non-rated networks. (planning, account management etc.)
- Understanding of current Performance Driven Marketplace and linear advertising
- Excellent relationships and contacts with performance marketing agencies and in house brands, specifically DTC
- Strong understanding of the RFP process and linear and broadcast marketplace.
- Excellent verbal, written and presentation skills. Creativity, thinking outside of the box is a plus
- Thrives in a high-volume sales organization, highly motivated, entrepreneurial, and energetic and willing to do what it takes to get the job done
- Excellent working knowledge of Wide Orbit systems is a plus
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to see, talk or hear. The employee frequently is required to use hands or finger. This position is performed in a seated upright position. The employee is occasionally required to stand, walk, sit, stoop, reach with hands and arms, and lift and/or move up to 20 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Disclaimer: Although Family Entertainment Television has attempted to accurately and thoroughly describe this job title, we reserve the right to change the same, including to change, add to or subtract from the duties outlined, within the discretion of FETV at any time, with or without advance notice.
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