Advertising Sales Executive

3 weeks ago

Toledo, United States Block Communications Full time
Job DescriptionJob Description

JOB SUMMARY

  • The Advertising Sales Account Executive is responsible for prospecting new clients and the selling of multi-platform Buckeye Broadband advertising to local advertisers.
  • The Advertising Sales Account Executive is responsible for achieving agreed upon productivity levels and revenue goals.
  • The Advertising Sales Account Executive reports to the Market Manager.
  • There are no direct reports to this position.

ESSENTIAL JOB FUNCTIONS

The Advertising Sales Account Executive is accountable for the following items:

  • Increasing the revenues of Buckeye Broadband through the sale of commercial advertising on Buckeye Broadband cable, OTT, digital, billboard, and social media platforms;
  • Presenting new ideas to clients and explaining how specific types of multi-platform advertising will help promote the client’s products or services in the most effective way possible;
  • Developing and maintaining ongoing relationships with small and medium sized businesses in order to increase and retain advertising sales revenue, including using the telephone to make calls, writing letters & email correspondence, and driving to make personal visits to retailers and advertisers;
  • Processing all correspondence and paperwork related to accounts;
  • Delivering advertising proofs to clients for approval;
  • Preparing promotional plans, sales literature, media kits, and sales contracts;
  • Developing and preparing idea focused marketing program presentations and cost estimates for potential Buckeye clients;
  • Meeting the monthly sales activity and revenue goals established for the Advertising Sales Representative position;
  • Performing collections of accounts as needed;
  • Performing reporting functions to specified goals; reports include but are not limited to: Keeping CRM updated, and other projection and forecast activity;
  • Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times;
  • Performing any miscellaneous department duties as needed.

JOB REQUIREMENTS

Education and Experience

  • High school diploma or the equivalent – required
  • Minimum 2 years of previous outside sales experience – required
  • Intermediate computer skills with the ability to use the Internet – required
  • Experience working with Excel, PowerPoint and Word - preferred
  • Familiarity with contact management applications (such as salesforce or other CRM) - preferred

Core Competencies

  • Agile – Embraces change; adaptable and flexible; sense of urgency;
  • Innovative – Uses critical thinking; Creativity; Continuous learning; Challenges the status quo;
  • Customer Focused – External/Internal; Creates the exceptional customer experience; demonstrates a sales and service mentality;
  • Collaborative – Teamwork, Proactive knowledge sharing, Constructive Conflict;
  • Accountable – See it, Own it, Solve it, Do it; Hold each other accountable.

Skills

  • Reads, writes and speaks English clearly and concisely with accurate spelling and punctuation;
  • Demonstrates good working relationship with other Account Executives, Advertisers, Engineering and Programming personnel;
  • Punctuality and good attendance.

BCI is an Equal Opportunity Employer (EOE)

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