Regional Marketing Manager

2 weeks ago

Philadelphia, United States AAMCO Transmissions and Total Car Care Full time
Job DescriptionJob Description

REGIONAL MARKETING MANAGER

GENERAL DESCRIPTION:            

This person will develop and execute marketing initiatives, measurements and analysis, and articulate results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.

JOB DUTIES AND RESPONSIBILITIES:

  • The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality. 
  • Provide actionable and insightful information from marketing programs across all marketing channels.  Assessing opportunities to improve customer profitability, validating, and tracking program performance,
  • Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers.
  • Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.​
  • Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness.
  • Control ROI with thorough and thoughtful optimization
  • Work with franchisees and markets to optimize marketing spend.
  • Guide franchise and markets as to their most effective marketing channels
  • Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels.
  • Understand and provide support to franchisees on retention marketing. 
  • Complete analysis on retention marketing and assist franchisees on metrics.
  • Work with agency partners to optimize and manage ongoing PPC campaigns.
  • Prepare campaign performance reports and post-campaign analysis.
  • Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
  • Synthesize data into messages and very succinct presentations that aid in managerial decision making.
  • Provide general marketing support to assigned regional advertising pools.
  • Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.


REQUIREMENTS:

2 years’ experience in marketing management in a corporate or agency environment.

2 years working experience optimizing and managing Google Ads campaigns.

Working knowledge of SEO, PPC, SMM and traditional marketing

Proven success developing marketing plans and campaigns.

EDUCATION/TRAINING:

Bachelor’s degree in advertising, Marketing, Communications, or related field required.

 
SKILLS NEEDED:

  • Strong general knowledge of digital and traditional marketing
  • Demonstrated ability to work directly with franchisees or other clients.
  • Good working knowledge of SEO
  • Strong proficiency in Excel a must 
  • Proficient in Excel, MS Access, and Microsoft Office products
  • Good analytical and problem-solving skills
  • Direct experience managing Google Ads campaigns.
  • Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
  • Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
  • Excellent verbal and written communication skills

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