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Web Content Manager, Marketing

2 months ago

New York, United States Association of National Advertisers Full time
Job DescriptionJob DescriptionAbout the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.  We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. 

Position Location
New York City (hybrid)
 
Position Summary
As a Web Content Manager at the ANA, you’ll use your knowledge of online and mobile communication strategies to develop, implement, and enhance front-end web design. This is not a writing or content creation position.  Your main goal will be to conceive of and produce high-quality landing pages and supporting material that showcases and promotes ANA content provided by internal business lines.
The successful candidate will play a pivotal role in managing and enhancing all the ANA’s public websites and the internal intranet, optimizing site performance, ensuring digital accessibility compliance, and executing strategic initiatives. This role requires a blend of technical expertise, design flair, and strong project management skills. More specifically, you will:
  • Develop, create, and manage engaging web pages that align with our brand strategy and address the needs and interests of our multiple stakeholders while ensuring accuracy, relevance, and consistency across all pages.
  • Collaborate with Marketing team members to develop a content strategy, spanning design, development, implementation, and optimization, that promotes internal and external user engagement.
  • Use web metrics and your knowledge of digital technology to maximize search rankings, optimize content, and analyze user engagement.
    • Use tools such as Google Analytics to analyze website traffic and user behavior, providing insights for continuous improvement in SEO strategies.
    • Use tools like SiteImprove for comprehensive site audits, identifying opportunities for improvement in SEO, accessibility, and overall site performance.
  • Use your editorial skills to collaborate with the Marketing, Content, and Design teams to ensure consistent brand messaging across all channels and advise internal and external clients on the most effective methods for presenting content on the web.

Primary Responsibilities:
  • Create, produce, and manage high-quality pages using content developed by the ANA’s writing teams and other business units
  • Build relationships with clients and team members
  • Supervise visual layout of content
  • Regularly check and track content for accuracy
  • Edit, proofread, and suggest improvements to written content
  • Work in a multidisciplinary team of designers, marketing executives, and writers
  • Adhere to SEO rules
  • Comply with copyright and privacy regulations
  • Determine and track important KPIs
  • Track and analyze website traffic
  • Produce and present reports
  • Keep abreast of new trends in web technology

Qualifications/Skills Required:
  • B.A. in journalism, communications or similar relevant field plus a minimum of 3 years of experience in web content management, digital accessibility coordination, SEO, and UX design.
  • 3+ years of experience with the Adobe Creative Suite
  • In-depth knowledge of SEO best practices and tools
  • Familiarity with HTML, XML, and Bootstrap
  • Good organizational and time-management skills
  • Team player with great interpersonal and communication skills
  • Detail oriented with solid proofreading and editing skills
  • Creative thinker and problem-solver

Salary and Total Rewards Package:
Starting pay range:  $70,000 to $75,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards. 

To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.
 

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