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Marketing Content Manager

4 months ago

Shoreview, United States Maxwell Healthcare Associates Full time
Job DescriptionJob Description

WHO WE ARE

We’re a team of post-acute industry veterans passionate about helping home health and hospice providers not only survive, but thrive, amid healthcare’s disruptive environment. Our team members boast an average of 20 years’ experience in the industry allowing MHA to keep a pulse on what’s relevant now in the industry. Advancing care in the home by creating excellent solutions focused on people, process, and technology.

 

OUR VALUES

EQ over IQ (Hungry, Humble, Smart)

Eagerly bringing clarity to ambiguity through meaningful and thoughtful collaboration.

 

Gratitude

Intentionally providing honest and active acknowledgment while showing appreciation that enables respectful relationships.

 

We Make Doing Business with Us Easy

Fostering wholistic plans and achieving excellent outcomes through active listening & stewardship.

 

Team First

Leverage your courage and vulnerability for the betterment of the team.

 

Have Fun

Fueling passion through fulfilling engagements and superlative results.

 

JOB DESCRIPTION

As a Content Marketing Manager at Maxwell Healthcare Associates, you will play a pivotal role as a strategic storyteller who oversees the creation and distribution of valuable content to attract, engage, and convert our target audience. You will help orchestrate and produce content that informs, educates, and inspires, ultimately driving business objectives.

PRIMARY RESPONSIBILITES

  • Develops a Content Marketing Strategy: Define the target audience, content themes, channels, and key metrics for success.
  • Brainstorms and Creates Compelling Content: identify content formats (blogs, articles, social media, videos, podcasts, webinars, etc.) that resonate with the audience and align with business goals.
  • Manages Content Production: Work with fellow writers, designers, videographers, and other creatives to ensure high-quality content production that meets deadlines.
  • Optimizes Content for Search Engines (SEO): Ensure content is discoverable through search engines by implementing SEO best practices.
  • Manages Social Media Marketing: Create engaging social media content, scheduling posts, and interact with followers.
  • Analyzes Content Performance: Track key metrics like website traffic, engagement, and conversions to measure the effectiveness of content and make adjustments as needed.
  • Stay Abreast of Industry Trends: Keep up-to-date on the latest content marketing strategies and tools to stay ahead of the curve.
  • Head of Marketing Partner Relations: Facilitate partner marketing activities that drive engagement for all parties.

 

GENERAL RESPONSIBLITIES

  • Some travel may be required.
  • Regular and reliable attendance is required.
  • All other duties assigned based on business needs. (Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without advance notice.)
  • Ability to frequently sit, talk or hear, use hands, grasp, handle, feel or operate objects, tools or controls. The employee is occasionally required to climb, balance, stoop, kneel, crouch, reach with hands and arms, walk; lift push or pull objects up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

REQUIRED

  • 3-5 years of experience as a Content Marketing Manager or similar role.
  • Degree in English, communications, journalism, marketing, or similar field.
  • Strong writing, graphic design, and project planning skills.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Proficiency with Microsoft Office and other relevant software tools, such as Adobe Creative Suite.

 

COMPENSATION & BENEFITS

Position: Marketing Content Manager

Exempt Status: Exempt

Compensation: Starting at $65,000.00/year

Benefits:

  • Medical, Vision, and Dental
  • HSA: Company matches up to $500 per individual and $1000 per family
  • 401k: MHA will match 100% up to 4% (Eligible after 90 days)
  • Bonus Opportunity
  • Term Life/ADD: 100% Employer Sponsored
  • LTD: 100% Employer Sponsored
  • 15 days of Paid Time Off
  • 8 Company Holidays