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B2B E-Commerce Marketing Manager

3 months ago

Greensboro, United States Vertical Supply Group Full time
Job DescriptionJob Description

VSG is a vertically integrated business focused on supplying and manufacturing life-safety products and equipment that serve arborists, climbers, technical rescue professionals, and other 'at-height' experts around the globe.  Based in Greensboro, NC, and with additional sites in Maine, Nevada, and California. Vertical Supply Group is a diverse and growing business with many great career opportunities.   

 

VSG is investing in its organization to support an aggressive growth plan that encompasses growth into new products, brands, channels, categories, and geographies. We're a competitive team that strives to be the supplier of choice for all our customers while nurturing a culture of integrity, respect, and fun. 

 

Summary:

 

We are seeking a highly skilled B2B E-Commerce Marketing Manager to lead our online marketing initiatives for our B2B segment, providing a world-class digital experience for our key accounts. The ideal candidate will have extensive experience with the BigCommerce platform, proficiency in writing ERP queries, familiarity with Product Information Management (PIM) systems, and strong business intelligence capabilities using Tableau. This role is pivotal in driving our B2B e-commerce strategy, enhancing customer engagement, and boosting sales performance.

 

Responsibilities:

 

-          Develop and implement a comprehensive marketing strategy for our B2B e-commerce platform, focusing on maximizing ROI and customer acquisition.

-          Manage all aspects of marketing operations on the BigCommerce platform, ensuring seamless integration with our PIM system for efficient product information management.

-          Collaborate with industry-specific subject matter experts to provide timely and relevant site content and product assortment recommendations.

-          Design and execute targeted marketing campaigns, leveraging ERP data queries to segment and reach the desired audience effectively.

-          Utilize Tableau to analyze marketing campaign performance, website traffic, and sales data to identify trends, forecast demand, and optimize marketing efforts.

-          Collaborate with product teams and sales to align marketing strategies with product launches and promotions.

-          Oversee the creation of marketing content and promotional materials, ensuring they are aligned with brand guidelines and e-commerce objectives.

-          Monitor and optimize SEO and PPC strategies to improve search rankings and drive traffic to the B2B platform.

-          Manage and mentor a team of marketing professionals, setting clear goals and KPIs, and providing training and development opportunities.

-          Develop and manage the marketing budget, ensuring efficient allocation of resources.

-          Stay abreast of industry trends, emerging technologies, and marketing best practices to continuously improve our marketing efforts.

 

 Qualifications:

 

-          Customer focus with a strong commitment to understanding and meeting the needs of customers in the B2B space.

-          Ability to think strategically and execute tactically.

-          Bachelor's degree in Marketing, Business Administration, or a related field.

-          Minimum of 5 years of experience in e-commerce marketing, specifically within a B2B environment.

-          Proven experience managing e-commerce platforms, particularly BigCommerce.

-          Strong analytical skills with experience in ERP data query writing and proficiency in using Tableau for business intelligence.

-          In-depth knowledge of PIM systems and their integration into e-commerce platforms.

-          Ability to gauge site behavior using Google Analytics or similar platform.

-          Experience with email, SMS campaign creation and workflow automation using an email service provider.

-          Excellent leadership and communication skills, with the ability to manage cross-functional teams and collaborate with stakeholders at all levels.

-          Creativity and strategic thinking, with a strong problem-solving orientation.

-          Knowledge of SEO, PPC, email marketing, demand generation, and social media best practices.

 

Preferred Qualifications:

 

-          Experience in BigCommerce, NetSuite, Klaviyo, and Tableau.

-          Experience in digital marketing automation tools.

-          Advanced degree in a relevant field.

 

Sedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs may be defined as Sedentary when walking and standing are required only occasionally, and all other Sedentary criteria are met.

 

VSG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Company DescriptionVertical Supply Group (VSG) is a manufacturer and supplier of the world’s leading products that keep climbers, ‘industrial athletes,’ and technical rescue personnel safe and efficient while operating high above the ground. VSG’s leading brands & products set a standard of innovation and quality while providing world-class experiences for their retail, distribution, and web store customers. VSG’s offering consists of the most comprehensive assortment of products for arborists, climbers, emergency personnel, technical rescue, and other work-at-height professionals & enthusiasts.Company DescriptionVertical Supply Group (VSG) is a manufacturer and supplier of the world’s leading products that keep climbers, ‘industrial athletes,’ and technical rescue personnel safe and efficient while operating high above the ground. VSG’s leading brands & products set a standard of innovation and quality while providing world-class experiences for their retail, distribution, and web store customers. VSG’s offering consists of the most comprehensive assortment of products for arborists, climbers, emergency personnel, technical rescue, and other work-at-height professionals & enthusiasts.