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Business Development Manager
4 weeks ago
The Business Development Manager for OEM Accounts is responsible for driving sales growth and expanding the market presence of our industrial products within the Original Equipment Manufacturer (OEM) sector. This role involves both key account management and prospecting activities to identify new business opportunities, build strong relationships with existing clients, and achieve sales targets.
Essential Functions and Responsibilities
Prospecting and New Business Development -
Conduct market research to identify potential OEM clients and industry trends. Develop and implement strategies for generating new business leads and converting prospects into customers. Attend industry events, trade shows, and conferences to network with potential clients and stay informed about industry developments. Prepare and deliver compelling sales presentations and product demonstrations to prospective clients. Manage the sales pipeline, ensuring timely follow-up and conversion of leads into sales. Monitor competitors' activities and market conditions to identify new opportunities and threats.
Key Account Management -
Develop and maintain strong, long-term relationships with key OEM accounts. Create and implement strategic account plans tailored to individual key accounts to achieve sales targets and maximize revenue. Serve as the primary point of contact for key accounts, addressing their needs, resolving issues, and ensuring high levels of customer satisfaction. Identify opportunities for value selling within existing accounts to drive additional revenue. Track and analyze key account performance, providing regular reports and updates to the OEM sales manager. Lead negotiations for contracts, pricing, and terms with key accounts, ensuring favorable outcomes for the company.
Cross-functional Collaboration -
Work closely with engineering and the customer service team to ensure alignment on customer needs and product offerings. Provide feedback from the market and clients to the product development team to help shape future product offerings and improvements.
Documentation -
Required to document all project and customer activities within Sugar CRM in an efficient and timely manner. Qualifications
- A Bachelor’s degree in Business, Engineering, or a related technical field (Equivalent work experience may be considered)
- Minimum of 5 years of experience in business development, sales, or key account management within the industrial or manufacturing sector (a focus on large OEM accounts is a plus)
- Hunter sales mentality that would include creating product demand from initial contact through to product support
- Experience with a CRM system (Sugar is a plus)
- Strong negotiation, communication, and presentation skills. Proven ability to build and maintain relationships with key stakeholders including: purchasing, engineering, etc.
- Understanding of the OEM market, precision ball bearing slides and their applications, and manufacturing processes. Results-driven, proactive, and able to work independently as well as part of a team.
- Proficient with standard office PC software including MS Word, Excel and PowerPoint
- Travel required to meet with clients and attend industry events.
- Experience and comfort in preparing and delivering technical sales presentations to all audiences
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