Communications and Data Specialist

2 months ago

Charlotte, United States British International School of Charlotte Full time
Job DescriptionJob Description

Communications and Data Specialist (Full-Time, hourly, non-exempt)

Position open now.

As a Communications and Data Specialist, you will collaborate with the School and Regional Marketing, Admissions, and Communications teams to develop and deliver effective brand messages to all our stakeholders, including parents, students, and key influencers, within the school and broader community. Your role encompasses the entire Parent Experience Journey, ensuring that every phase is communicated effectively and consistently.

Key responsibilities include planning and executing all school communication activities that highlight the school's unique identity that is consistent with our brand persona. Additionally, you will manage our CRM systems to maintain accurate data and generate insights that will drive and refine our communication strategies.

Internal and External Communication:

-          Develop and implement communication strategies that ensure consistent messaging across all platforms.

-          Create and manage content for various communication channels, including social media, newsletters, press releases, visuals throughout the campus, email, and text messaging.

-          Ensure all communications align with our brand guidelines and tone of voice.

-          Coordinate and facilitate effective internal communication to ensure employees are informed and engaged.

-          Manage external communications to build and maintain positive relationships such as blog posts, website content, newsletters, and social media.

-          Plan and execute communication campaigns that support business objectives and enhance our brand reputation.

-          Implement campaigns across the school, including MIT, Juilliard, UNICEF, and Global Campus.

-          Work with the regional and central teams to optimize SEO and implement recommendations for improvement.

Data Analysis and Reporting:

-          Collect, analyze, and interpret data to measure the effectiveness of communication campaigns and initiatives.

-          Prepare and present regular reports on communication metrics and CRM data insights to senior management.

-          Identify opportunities for improvement and recommend strategies to enhance communication effectiveness.

-          Support the development of strategies and tactics for the coming year.

-          Analyze enquiry funnels and customer intent projection.

-          Measure ROI of online and offline advertising and marketing campaigns

-          Report on key marketing and admissions KPIs including leads, tours, applications and enrollments, conversion rates, website traffic and social media engagement.

-          Track email campaign metrics (delivery, open, click-through rates)

-          Oversee the administration and maintenance of our CRM system to ensure data accuracy and integrity.

-          Analyze CRM data to generate insights and reports that inform communication strategies and business decisions.

-          Train and support staff in using the CRM system effectively.

Qualifications:

- Bachelor’s degree in Communications, Marketing, Business, or a related field.

- Proven experience in a communications role, preferably in a corporate or agency setting.

- Strong understanding of CRM systems and data management best practices.

- Excellent written and verbal communication skills.

- Ability to create compelling content and adapt messaging for different audiences.

- Proficiency in data analysis and reporting tools.

- Strong organizational skills and attention to detail.

- Ability to work collaboratively and manage multiple projects simultaneously.

 

Company DescriptionAbout our School
The British International School of Charlotte is a fast-growing independent private school situated in the popular area of Ballantyne, in Charlotte, North Carolina. We challenge and inspire children from the ages of 18 months through to 18 years of age and graduate students with the highly acclaimed International Baccalaureate Diploma. We are a diverse international community who truly personalizes learning so that every child can achieve ambitious goals. As a member of the Nord Anglia Educational family of schools across the globe, we can draw on the strength of this forward thinking, international, premier and contemporary educational network.
NORD ANGLIA EDUCATION
We’re Nord Anglia Education, one of the world’s largest premium international schools organizations. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible.
A transformational education at our schools is focused on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalized, 21st century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.
Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.
Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s.
When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.
Safeguarding
At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils irrespective of race, ability, religion, gender, or culture.
Nord Anglia Education is committed to the safeguarding of children and young people. Any offer of appointment will be subject to appropriate national and international vetting procedures including satisfactory criminal record checks from all your countries of residence/birth and any country of residence within the last 7 years.Company DescriptionAbout our School\r
The British International School of Charlotte is a fast-growing independent private school situated in the popular area of Ballantyne, in Charlotte, North Carolina. We challenge and inspire children from the ages of 18 months through to 18 years of age and graduate students with the highly acclaimed International Baccalaureate Diploma. We are a diverse international community who truly personalizes learning so that every child can achieve ambitious goals. As a member of the Nord Anglia Educational family of schools across the globe, we can draw on the strength of this forward thinking, international, premier and contemporary educational network.\r
NORD ANGLIA EDUCATION\r
We’re Nord Anglia Education, one of the world’s largest premium international schools organizations. Every day, our teachers and support colleagues help our thousands of students achieve more than they ever imagined possible.\r
A transformational education at our schools is focused on excellent academic outcomes, creativity, wellbeing, and international connectedness. Our innovative use of educational technology also creates a personalized, 21st century learning experience for all students, while our global scale means we can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.\r
Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.\r
Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s.\r
When you join our team, you’ll become part of a global family of experts working for a fast-growing premium international brand.\r
Safeguarding\r
At Nord Anglia Education we are committed to providing a world class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils irrespective of race, ability, religion, gender, or culture.\r
Nord Anglia Education is committed to the safeguarding of children and young people. Any offer of appointment will be subject to appropriate national and international vetting procedures including satisfactory criminal record checks from all your countries of residence/birth and any country of residence within the last 7 years.

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