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Performance Marketing
2 months ago
At Ideas That Evoke, we develop innovative social, creative, influencer and PR solutions for lifestyle, beauty and luxury brands. Our experience is vast, working with companies of all sizes and industries, including Fortune 50 brands as well as mid-sized businesses and innovative start-ups. We pride ourselves on being agile, highly responsive and able to generate ideas that disrupt the market and garner results.
We are currently seeking a Performance Marketer to join our Madison, WI based team The Performance Marketer needs to be a an expert in paid digital media (specifically Google Adwords) and paid social (Meta, TikTok, Pinterest, etc.). The ideal candidate will have a deep understanding of analytics and passion for leveraging data insights to to drive action.
Main Responsibilities include but not limited too:
- Assisting in driving customer acquisition and managing paid search and social campaigns across a variety of paid digital media
- Assists in the setup and management of performance marketing campaigns across paid search and paid social channels including strategizing, daily executions, and optimization
- Establish organic social media best practices and partner with creative team members to drive organic KPI's
- Proactively identify opportunities for performance media strategies to inform and facilitate acquit ions growth, including but not limited to: display media, social community growth, abandon cart + retention strategies, brand launches, capabilities enhancements, and improved customer experience
Skills:
- Subject matter expert in paid digital media (Google Adwords) and paid social (Meta, TikTok, Pinterest, etc.)
- Deep understanding of analytics and a passion for leveraging data insights to drive action
- Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies
- Expertise in managing campaigns through native ad-techs (Google Adwords, Meta Ads Manager)
- Experience reporting through native platforms (Google Analytics, Meta Ads Reporting), third-party reporting tools (Tableau, Supermetrics, etc.) are a bonus, but not required
- 2-4 years of experience in performance marketing role, with a minimum of 2 years managing paid search programs
- Minimum of a Bachelors degree (or equivalent experience) in marketing, communications, or a related field
- Google Adwords Certification
- Meta Blueprint Certification
Please apply now for this role Excepting applications through January 1st, 2023 Interviews beginning February.
About Ideas That Evoke™
We are a social media, digital and PR agency located in Madison, WI and were recently named the #633rd Fastest Growing Private Company in America and 8th fastest Growing Company in WI by Inc. Magazine’s annual Inc. 5000 List. The agency, founded by Kelly Ehlers in 2009, is rooted in solving business challenges through the innovative use of social media, influencer marketing and disruptive creative. To learn more about Ideas That Evoke, visit www.IdeasThatEvoke.com, like us on Facebook and follow us on Instagram and LinkedIn.
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