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Social Media

2 months ago

Jersey City, United States Forever Salon Full time
Job DescriptionJob Description

1. Strategy Development:

  • Develop social media strategies aligned with overall marketing goals and brand identity.
  • Create a content calendar and schedule posts to maintain consistent visibility.

2. Content Creation and Management:

  • Create engaging text, image, and video content for social media accounts.
  • Collaborate with design and video teams to produce high-quality visuals.
  • Monitor trends in social media tools, applications, channels, design, and strategy.

3. Community Engagement:

  • Monitor and respond to comments, messages, and inquiries across platforms.
  • Foster community relationships to grow engagement and brand loyalty.
  • Implement strategies to encourage user-generated content and customer feedback.

4. Analytics and Reporting:

  • Track and analyze social media metrics and KPIs to assess the effectiveness of campaigns.
  • Prepare reports on social media performance and insights for management.

5. Campaign Management:

  • Plan and execute paid social media campaigns, including budget management and optimization.
  • Coordinate with influencers and brand advocates to amplify the brand's reach.

6. Brand Management:

  • Maintain brand voice and ensure messaging consistency across all platforms.
  • Monitor online reviews and feedback and address issues or escalations promptly.

7. Stay Updated on Trends:

  • Stay updated on industry trends, new platforms, and best practices in social media.

8. Crisis Management:

  • Develop and implement crisis management protocols for social media platforms.

9. Collaboration:

  • Work closely with marketing, PR, and sales teams to integrate social media campaigns with overall marketing efforts.

10. Compliance:

  • Ensure compliance with social media guidelines and regulations.

Skills and Qualifications:

  • Proven experience as a Social Media Manager or similar role.
  • Excellent knowledge of social media platforms, best practices, and trends.
  • Experience with social media management tools (e.g., Buffer, Hootsuite, etc.).
  • Strong analytical and multitasking skills.
  • Excellent communication and writing skills.
  • Creative mindset with a keen eye for design and visual content.

Education and Certifications:

  • Bachelor's degree in Marketing, Communications, or a related field (preferred).
  • Certification in Social Media Management or Digital Marketing (a plus).

Conclusion:

A Social Media Manager plays a crucial role in enhancing brand awareness, building online communities, and driving engagement. They are responsible for crafting compelling content, analyzing metrics, and staying ahead of trends to maintain a competitive edge in the digital landscape.